Page 45 - 2015 brochure-AmCham's CHRMA
P. 45
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China has a population of 1.4 billion people, and half are registered China Mobile customers. China
Mobile was established in 1997, and is now listed on both the NYSE and HKEx. After a rapid
expansion over the past decade, China Mobile is now ranked 87th of Fortune 500 companies, and
has become the biggest mobile operator in the world. The Guangdong branch is actually the biggest
branch, with more than 100 million customers and an annual income of 11 billion US dollars.
Guangdong, which adjoins Hong Kong and Macau, is the southern gate of China. Since their
center?? s establishment in 1999, they've gone through 3 different development stages??he first was
the unified operation, second, the establishment of a multimedia contact center, and third, was the
establishment of the mobile internet contact center. Now, the center is one of the biggest contact
centers in China. There is 2,600 staff, serving 26 million customers via different channels such as
voice, online service, short message service and so on. They have 1.4 billion customer contacts
every year, and the annual income is over 80 million US dollars. They have become the service
industry benchmark of China.

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