Page 35 - The South China Business Journal

E VENTS

AmCham-PR
Newswire Seminar
on The Shift of Focus
and Strategy for
Communications

AmCham conference room full of guests

The media industry in China has gone through
massive changes in the past few years, during
which the impact of high-quality content was deemed
as decisive. Great content not only lies in itself, but also
depends on proper channels, technologies, statistics,
planning, and recipients. It has become a common
concern for the business to create quality content and to
attract readers with it.
PR Newswire and AmCham South China co-
hosted a seminar The Shift of Focus and Strategy for
Communications on Aug 22 in the AmCham’s office.
During the seminar, PR Newswire, Baidu, and Ejam
Finance shared their insights concerning the impact of
Big Data on media content and corporate press releases,
content marketing strategies for media, and suggestions
for creating corporate content.
PR Newswire, a Cision company, is the premier global
provider of multimedia platforms and distribution that
marketers, corporate communicators, sustainability
officers, public affairs and investor relations officers
leverage to engage key audiences.

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