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South China Business Journal
HIGHLIGHT existing minor-party lines, such as the concerted, intra-party attacks designed that Trump recently announced that he
Libertarian Party that already has a ballot to derail his candidacy subside now that would no longer continue to self-finance
line across the country, or backing an he has sewn up the nomination. Polling his campaign, a key plank in his outsider
independent candidate without a party has already begun to reflect this shift. For message throughout the primaries. With
affiliation. The big question is whether example, a recent Gallup poll illustrates this in mind, it will be interesting to see
there is enough time or organizational how Trump’s net favorable rating among whether Trump can hold together the
capacity to effectuate such a run. Republicans/Leaners has moved steadily coalition of voters that propelled him to
upward since mid-April. Similar trends the nomination while moving to broaden
Second, voter attitudes, and thus voting can be expected to follow with Clinton his base during the general election.
preferences, towards the two candidates among Democratic voters once she
will undoubtedly shift as the election clinches the nomination. Another factor to also consider is the vice
unfolds. At this point in the race, both president selection by both candidates.
Clinton and Trump are viewed more This, of course, does not factor in Unlike in other years, the VP selection
unfavorably than favorably by a majority continued Trump naysayers within the this cycle could play a material role in
of voters. This is particularly problematic GOP or the pending onslaught of attacks determining who the next president is. For
for Trump who would be, at least at this from the other side of the aisle. Already Clinton, the question is whether she picks
point in the race, the most unpopular Democrats and aligned outside groups, a younger, less insider candidate designed
major party nominee in the modern era. like Priorities USA, are planning to hit to bridge the gap with groups of voters,
According to the most recent polls, nearly the GOP frontrunner with a barrage of like millenials, her campaign continues
two-thirds of voters have an unfavorable negative advertising across important to struggle with, or whether she moves
view of the new presumptive GOP swing states before the convention. to appease the Bernie Sanders/Elizabeth
nominee. These favorable/unfavorable Further, it does not account for changing Warren populist wing of the party.
numbers, however, will change as the voter perception of Trump as he pivots Potential candidates include Warren, who
race evolves. With respect to Trump, his towards the general election, overhauls is widely considered to be the de facto
numbers will undoubtedly improve, at his campaign, and professionalizes his head of the liberal wing of the Democratic
least among Republican voters, once the message. Take, for example, the fact Party, and who would go a long way
14
HIGHLIGHT existing minor-party lines, such as the concerted, intra-party attacks designed that Trump recently announced that he
Libertarian Party that already has a ballot to derail his candidacy subside now that would no longer continue to self-finance
line across the country, or backing an he has sewn up the nomination. Polling his campaign, a key plank in his outsider
independent candidate without a party has already begun to reflect this shift. For message throughout the primaries. With
affiliation. The big question is whether example, a recent Gallup poll illustrates this in mind, it will be interesting to see
there is enough time or organizational how Trump’s net favorable rating among whether Trump can hold together the
capacity to effectuate such a run. Republicans/Leaners has moved steadily coalition of voters that propelled him to
upward since mid-April. Similar trends the nomination while moving to broaden
Second, voter attitudes, and thus voting can be expected to follow with Clinton his base during the general election.
preferences, towards the two candidates among Democratic voters once she
will undoubtedly shift as the election clinches the nomination. Another factor to also consider is the vice
unfolds. At this point in the race, both president selection by both candidates.
Clinton and Trump are viewed more This, of course, does not factor in Unlike in other years, the VP selection
unfavorably than favorably by a majority continued Trump naysayers within the this cycle could play a material role in
of voters. This is particularly problematic GOP or the pending onslaught of attacks determining who the next president is. For
for Trump who would be, at least at this from the other side of the aisle. Already Clinton, the question is whether she picks
point in the race, the most unpopular Democrats and aligned outside groups, a younger, less insider candidate designed
major party nominee in the modern era. like Priorities USA, are planning to hit to bridge the gap with groups of voters,
According to the most recent polls, nearly the GOP frontrunner with a barrage of like millenials, her campaign continues
two-thirds of voters have an unfavorable negative advertising across important to struggle with, or whether she moves
view of the new presumptive GOP swing states before the convention. to appease the Bernie Sanders/Elizabeth
nominee. These favorable/unfavorable Further, it does not account for changing Warren populist wing of the party.
numbers, however, will change as the voter perception of Trump as he pivots Potential candidates include Warren, who
race evolves. With respect to Trump, his towards the general election, overhauls is widely considered to be the de facto
numbers will undoubtedly improve, at his campaign, and professionalizes his head of the liberal wing of the Democratic
least among Republican voters, once the message. Take, for example, the fact Party, and who would go a long way
14
