Page 39 - 2016 BPA Booklet
P. 39
汤臣倍健组织发展
汤臣倍健创立于 1995 年 10 月，2002 年系统地将膳食补充剂引入中国非直销领域，并迅速成长为中国膳
食补充剂领导品牌和标杆企业。汤臣倍健坚持执行“三步走”的差异化全球品质战略，从全球原料采购到全球
原料专供基地建立，再到全球自有有机农场建立。迄今为止，汤臣倍健原料产地遍及世界各地 23 个国家和地区，
并在巴西、澳大利亚等地建立了五个原料专供基地，在全球范围内不懈甄选优质原料，汇聚世界各地的营养精
粹，构筑起优中选优的营养品联合国。
Established in October 1995, BY-HEALTH systematically
introduced dietary supplements into Chinese indirect
sales market in 2002 and rapidly develops into the
leading brand and benchmark enterprise in this industry.
BY-HEALTH has been adhering to execute the
“three-step” , differential global quality strategy, first from
global raw material sourcing, then the establishment of
exclusive global raw material supply bases, and
ultimately, building its self-owned organic farms
worldwide. So far, its raw materials were imported from
23 countries and regions; it has also established five
exclusive raw material supply bases in countries such as
Brazil and Australia; and its self-owned organic farms
are also under construction. BY-HEALTH thus
unswervingly seeks high-quality raw materials globally,
and gathers their nutritional essence to build the United
Nations of superior nutrition supplements.
Proposing a forward-looking talent strategy, on the heels of the Company strategy change.
Change is coming, focus on the major OD subject
2014 年到 2016 年间，汤臣倍健陆续孵化出无限能、每日每加、健乐多、HiRun 等新品牌，并与美国营养品巨头
NBTY 成立合资公司健之宝，在华拿下国际知名保健品品牌“自然之宝”（Nature’s Bounty）和运动领域领先品牌“美
瑞克斯”（MET-Rx）。同时，汤臣倍健积极布局大健康生态圈，在成为营养品“联合国”的路上迈开步伐。
During the period of 2014 to 2016, BY-HEALTH has launched several new brands such as NATURONE, merryplus,
GmyMax, HiRun, etc. We have Set up a joint venture company named Bounty of Health, with the famous Nutrition
enterprise NBTY from America, and obtained the global famous health care brand of Nature’ s Bounty and the sports
field leading brand of MET-Ex. In the meanwhile, BY-HEALTH is making strategic arrangements actively in the huge
health ecosphere, to realize its vision——being the ‘United Nations’ of superior nutrition supplements.
汤臣倍健创立于 1995 年 10 月，2002 年系统地将膳食补充剂引入中国非直销领域，并迅速成长为中国膳
食补充剂领导品牌和标杆企业。汤臣倍健坚持执行“三步走”的差异化全球品质战略，从全球原料采购到全球
原料专供基地建立，再到全球自有有机农场建立。迄今为止，汤臣倍健原料产地遍及世界各地 23 个国家和地区，
并在巴西、澳大利亚等地建立了五个原料专供基地，在全球范围内不懈甄选优质原料，汇聚世界各地的营养精
粹，构筑起优中选优的营养品联合国。
Established in October 1995, BY-HEALTH systematically
introduced dietary supplements into Chinese indirect
sales market in 2002 and rapidly develops into the
leading brand and benchmark enterprise in this industry.
BY-HEALTH has been adhering to execute the
“three-step” , differential global quality strategy, first from
global raw material sourcing, then the establishment of
exclusive global raw material supply bases, and
ultimately, building its self-owned organic farms
worldwide. So far, its raw materials were imported from
23 countries and regions; it has also established five
exclusive raw material supply bases in countries such as
Brazil and Australia; and its self-owned organic farms
are also under construction. BY-HEALTH thus
unswervingly seeks high-quality raw materials globally,
and gathers their nutritional essence to build the United
Nations of superior nutrition supplements.
Proposing a forward-looking talent strategy, on the heels of the Company strategy change.
Change is coming, focus on the major OD subject
2014 年到 2016 年间，汤臣倍健陆续孵化出无限能、每日每加、健乐多、HiRun 等新品牌，并与美国营养品巨头
NBTY 成立合资公司健之宝，在华拿下国际知名保健品品牌“自然之宝”（Nature’s Bounty）和运动领域领先品牌“美
瑞克斯”（MET-Rx）。同时，汤臣倍健积极布局大健康生态圈，在成为营养品“联合国”的路上迈开步伐。
During the period of 2014 to 2016, BY-HEALTH has launched several new brands such as NATURONE, merryplus,
GmyMax, HiRun, etc. We have Set up a joint venture company named Bounty of Health, with the famous Nutrition
enterprise NBTY from America, and obtained the global famous health care brand of Nature’ s Bounty and the sports
field leading brand of MET-Ex. In the meanwhile, BY-HEALTH is making strategic arrangements actively in the huge
health ecosphere, to realize its vision——being the ‘United Nations’ of superior nutrition supplements.
