Page 282 - 2023 White Paper on the Business Environment in China
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3 White Paper on the Business Environment in China
and snow events, have been added to the online In the near future, with the emergence of more
challenges. The 2022 National Triathlon Online content creators and short-video platforms, it is
Challenges, held from Aug 8 to 21, are one example expected that internet advertising will grow faster
of these challenges. Participants, who signed up and increase its market revenue share. The rise of
on smart apps, chose to complete the 51.5km or the metaverse will continue to drive the application
25.75km challenges by running, swimming and and development of innovative technologies, while
cycling. The results were uploaded online for digital collections will become widely accepted
comparison with other participants, and those who and used in the real and virtual worlds. The term
completed the challenges were awarded digital metaverse refers to a shared virtual environment
medals and given the chance to win national team or digital space created by technologies including
sportswear. Exercising at home by following online virtual reality and augmented reality. China's
workout videos or live broadcasts is also becoming internet advertising revenue will reach about
popular in China. Compared with going to crowded US$185.3 billion by 2026, with a compound annual
gyms, many people are following online trainers at growth rate of 13.1%, as new forms of advertising
home, especially during the pandemic. According such as short-video and livestreaming have brought
to a report from the short-video platform Douyin fresh growth streams to internet advertising.
in March, the number of fitness videos on the Notably, spending on mobile internet advertising
platform last year rose by 134% year-on-year, while is on course to dominate the growth of China's
the number of content creators for these videos internet advertising industry, with its share of total
rose by 39%. Compared with the previous year, internet advertising revenue increasing to 81% by
there was a 208% rise in the number of followers 2026. Revenue from China's over-the-top (OTT)
of these online fitness trainers. Revenue from live video market is expected to reach US$16.2 billion
fitness broadcasts on Douyin rose by 141% year- in 2026, with the compound annual growth rate
on-year, and the growing passion for exercising reaching 7.3%. China's film industry is recovering
at home resulted in fast sales growth for some well as the number of moviegoers has rebounded
equipment. Sales of yoga stretchers grew by 868%, sharply. The country has become the world's largest
yoga shoes by 816%, and yoga bags by 104%. The movie market, accounting for 35.6% of the global
2022 China Online Fitness Industry Development box office revenue, and is expected to return to
Report released by the Intelligence Research Group pre-pandemic levels in 2023. China and the United
shows that the market scale of the nation's online States will remain the world's top two largest movie
fitness sector saw 36.2% growth in 2020, and its markets, with China expected to account for 26% of
market value reached 369.7 billion RMB. The fast global box office revenue in 2026, above the 22%
growth of the smart and online fitness sectors in for the US. It is estimated that China's total cinema
China is the result of efforts made by the nation revenue will reach US$13.9 billion by 2026, with
over the years (Futian). a compound annual growth rate of 8.62% in film
revenue over the next five years. The country's film
Media and Entertainment production capacity continues to improve to meet
the needs of the growing demands of the Chinese
The total revenue of China's entertainment and audience. Furthermore, China is the world's largest
media industry is expected to reach approximately video game and esports market, with revenue
US$526.9 billion by 2026, with a compound annual expected to grow at a compound annual growth
growth rate of 5.7% over the next five years, higher rate of 11.3% from 2021 to reach US$94.6 billion by
than the global average of 4.6%, according to a new 2026. Meanwhile, Chinese games are increasingly
report from global consultancy PwC. China will lead looking to expand into overseas markets. In the
the world in average revenue growth in segments coming years, China's video game exports will
such as virtual reality, internet advertising, video continue to grow significantly, becoming larger
gaming and esports, the report said. Most of than counterparts from the US, Japan and South
China's entertainment and media industry has Korea, driven by the rapid growth of app-based
recovered in 2021, and the growth rate is expected games. Since the pandemic, the global landscape
to return to pre-COVID levels in 2022 and 2023. of the entertainment and media industry is being
reshaped and consumption patterns could change
282
and snow events, have been added to the online In the near future, with the emergence of more
challenges. The 2022 National Triathlon Online content creators and short-video platforms, it is
Challenges, held from Aug 8 to 21, are one example expected that internet advertising will grow faster
of these challenges. Participants, who signed up and increase its market revenue share. The rise of
on smart apps, chose to complete the 51.5km or the metaverse will continue to drive the application
25.75km challenges by running, swimming and and development of innovative technologies, while
cycling. The results were uploaded online for digital collections will become widely accepted
comparison with other participants, and those who and used in the real and virtual worlds. The term
completed the challenges were awarded digital metaverse refers to a shared virtual environment
medals and given the chance to win national team or digital space created by technologies including
sportswear. Exercising at home by following online virtual reality and augmented reality. China's
workout videos or live broadcasts is also becoming internet advertising revenue will reach about
popular in China. Compared with going to crowded US$185.3 billion by 2026, with a compound annual
gyms, many people are following online trainers at growth rate of 13.1%, as new forms of advertising
home, especially during the pandemic. According such as short-video and livestreaming have brought
to a report from the short-video platform Douyin fresh growth streams to internet advertising.
in March, the number of fitness videos on the Notably, spending on mobile internet advertising
platform last year rose by 134% year-on-year, while is on course to dominate the growth of China's
the number of content creators for these videos internet advertising industry, with its share of total
rose by 39%. Compared with the previous year, internet advertising revenue increasing to 81% by
there was a 208% rise in the number of followers 2026. Revenue from China's over-the-top (OTT)
of these online fitness trainers. Revenue from live video market is expected to reach US$16.2 billion
fitness broadcasts on Douyin rose by 141% year- in 2026, with the compound annual growth rate
on-year, and the growing passion for exercising reaching 7.3%. China's film industry is recovering
at home resulted in fast sales growth for some well as the number of moviegoers has rebounded
equipment. Sales of yoga stretchers grew by 868%, sharply. The country has become the world's largest
yoga shoes by 816%, and yoga bags by 104%. The movie market, accounting for 35.6% of the global
2022 China Online Fitness Industry Development box office revenue, and is expected to return to
Report released by the Intelligence Research Group pre-pandemic levels in 2023. China and the United
shows that the market scale of the nation's online States will remain the world's top two largest movie
fitness sector saw 36.2% growth in 2020, and its markets, with China expected to account for 26% of
market value reached 369.7 billion RMB. The fast global box office revenue in 2026, above the 22%
growth of the smart and online fitness sectors in for the US. It is estimated that China's total cinema
China is the result of efforts made by the nation revenue will reach US$13.9 billion by 2026, with
over the years (Futian). a compound annual growth rate of 8.62% in film
revenue over the next five years. The country's film
Media and Entertainment production capacity continues to improve to meet
the needs of the growing demands of the Chinese
The total revenue of China's entertainment and audience. Furthermore, China is the world's largest
media industry is expected to reach approximately video game and esports market, with revenue
US$526.9 billion by 2026, with a compound annual expected to grow at a compound annual growth
growth rate of 5.7% over the next five years, higher rate of 11.3% from 2021 to reach US$94.6 billion by
than the global average of 4.6%, according to a new 2026. Meanwhile, Chinese games are increasingly
report from global consultancy PwC. China will lead looking to expand into overseas markets. In the
the world in average revenue growth in segments coming years, China's video game exports will
such as virtual reality, internet advertising, video continue to grow significantly, becoming larger
gaming and esports, the report said. Most of than counterparts from the US, Japan and South
China's entertainment and media industry has Korea, driven by the rapid growth of app-based
recovered in 2021, and the growth rate is expected games. Since the pandemic, the global landscape
to return to pre-COVID levels in 2022 and 2023. of the entertainment and media industry is being
reshaped and consumption patterns could change
282
