Page 352 - 2022 White Paper on the Business Environment in China
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2 White Paper on the Business Environment in China
food industry with foodservice operators using occasions, a practice gradually formed amid the
e-menus, online reservations, mobile ordering, and COVID-19 pandemic, have led to sales spikes in
payment apps. Collaborations with Ele.me, which leading cooking sauces such as Chu Bang and
caters for students, and waimaichaoren.com, which Haday, said the report. Jinluo and Shuanghui
focuses on office workers, provide customers with have also seen increased demand for sausages,
online food delivery services. KFC China teamed up which provide a convenient at-home high-protein
with technology giant Alibaba Group to launch a option. The survey found that snacking occasions
mobile app that will give customers the option to at home were also on the rise, which benefited
pre-order and pay for their food before they get to the carbonated soft drinks and snacks categories,
the restaurant through the mobile app. Following including brands such as Coca-Cola, Pepsi, and
this McDonald’s also began using mobile order- Lay's. Kantar's annual Brand Footprint study is
and-pay at some of its restaurants in China to based on research from consumers from across
keep up with the growth in new technology among the world and tracks more than 22,900 brands
customers. International tourists have influenced across beverages, foods, dairy, health and beauty,
new menu ideas in the Chinese food industry as and household products. The report has found
increasing urbanization levels and rising health that last year local FMCG continued to lead the
awareness has become apparent amongst country's Top 10 most popular brands, with dairy
foodservice operators. Personalized menus for brands Yili and Mengniu atop the list, followed
consumers cater to different tastes, flavors and by instant noodle giant Master Kong in third. The
health concerns for example low fat or low-calorie report attributed growing awareness of the health
content. In 2016 fast food chain McDonald’s China benefits of dairy and eggs to surging sales of such
launched 150 ‘create your taste’ outlets across goods in the country. In Asia, shopping habits have
the country, with the new technology that aims to been shaken up by lockdowns and new consumer
give quicker service to customers. The self-service concerns around health and the environment with a
kiosks give consumers the choice of the type of significant impact on the fortunes of FMCG brands.
bread, condiments, number of patties and burger These new patterns of behavior helped boost sales
toppings they want. The burger is then prepared of bulk-packaged goods, in part to avoid repeat
and brought to the customer’s table by employees. trips to crowded supermarkets (Zhuoqiong).
Foodservice operators are introducing innovative
themes to their restaurants in order to entice Law against waste
customers. Restaurants in China have started to
adopt theme-based architecture, interiors and China officially adopted a law against food
food that give a unique dining experience to their waste, banning binge-eating videos and excessive
customers (Lintott). leftovers, which observers said will foster a resource-
conserving and environmentally friendly society.
Stay At Home Culture Encourages The long-awaited law was officially approved by
Shopping Habits the Standing Committee of the National People's
Congress (NPC). It is expected to establish a basic
The stay-at-home economy, which encourages code of conduct and build a long-term mechanism
more kitchen cooking and frequent snacking, as to stop food waste and guide society to foster
well as a rapidly growing embrace of e-commerce, rational and healthy catering consumption habits.
has been a crucial driver of sales of cooking sauces, Chinese leaders have frequently emphasized the
sausages, and soft drinks in China, according to necessity of preventing food waste, despite the fact
an industry survey. Consulting firm Kantar's 2021 that China has seen consecutive bumper harvests.
Asia Brand Footprint rankings, said more market Observers noted that adoption of the legislation
penetration into lower-tier cites last year fueled against food waste does not imply that China is
sales among the fastest-growing brands, with facing an immediate food shortage risk, but it is a
many seeing double-digit growth in "consumer far-sighted move for food security as the country
reach points" — a metric measuring the number seeks to stabilize domestic grain output and
of households reached. More at-home dining ensure supply, facing increasing domestic demand
352
food industry with foodservice operators using occasions, a practice gradually formed amid the
e-menus, online reservations, mobile ordering, and COVID-19 pandemic, have led to sales spikes in
payment apps. Collaborations with Ele.me, which leading cooking sauces such as Chu Bang and
caters for students, and waimaichaoren.com, which Haday, said the report. Jinluo and Shuanghui
focuses on office workers, provide customers with have also seen increased demand for sausages,
online food delivery services. KFC China teamed up which provide a convenient at-home high-protein
with technology giant Alibaba Group to launch a option. The survey found that snacking occasions
mobile app that will give customers the option to at home were also on the rise, which benefited
pre-order and pay for their food before they get to the carbonated soft drinks and snacks categories,
the restaurant through the mobile app. Following including brands such as Coca-Cola, Pepsi, and
this McDonald’s also began using mobile order- Lay's. Kantar's annual Brand Footprint study is
and-pay at some of its restaurants in China to based on research from consumers from across
keep up with the growth in new technology among the world and tracks more than 22,900 brands
customers. International tourists have influenced across beverages, foods, dairy, health and beauty,
new menu ideas in the Chinese food industry as and household products. The report has found
increasing urbanization levels and rising health that last year local FMCG continued to lead the
awareness has become apparent amongst country's Top 10 most popular brands, with dairy
foodservice operators. Personalized menus for brands Yili and Mengniu atop the list, followed
consumers cater to different tastes, flavors and by instant noodle giant Master Kong in third. The
health concerns for example low fat or low-calorie report attributed growing awareness of the health
content. In 2016 fast food chain McDonald’s China benefits of dairy and eggs to surging sales of such
launched 150 ‘create your taste’ outlets across goods in the country. In Asia, shopping habits have
the country, with the new technology that aims to been shaken up by lockdowns and new consumer
give quicker service to customers. The self-service concerns around health and the environment with a
kiosks give consumers the choice of the type of significant impact on the fortunes of FMCG brands.
bread, condiments, number of patties and burger These new patterns of behavior helped boost sales
toppings they want. The burger is then prepared of bulk-packaged goods, in part to avoid repeat
and brought to the customer’s table by employees. trips to crowded supermarkets (Zhuoqiong).
Foodservice operators are introducing innovative
themes to their restaurants in order to entice Law against waste
customers. Restaurants in China have started to
adopt theme-based architecture, interiors and China officially adopted a law against food
food that give a unique dining experience to their waste, banning binge-eating videos and excessive
customers (Lintott). leftovers, which observers said will foster a resource-
conserving and environmentally friendly society.
Stay At Home Culture Encourages The long-awaited law was officially approved by
Shopping Habits the Standing Committee of the National People's
Congress (NPC). It is expected to establish a basic
The stay-at-home economy, which encourages code of conduct and build a long-term mechanism
more kitchen cooking and frequent snacking, as to stop food waste and guide society to foster
well as a rapidly growing embrace of e-commerce, rational and healthy catering consumption habits.
has been a crucial driver of sales of cooking sauces, Chinese leaders have frequently emphasized the
sausages, and soft drinks in China, according to necessity of preventing food waste, despite the fact
an industry survey. Consulting firm Kantar's 2021 that China has seen consecutive bumper harvests.
Asia Brand Footprint rankings, said more market Observers noted that adoption of the legislation
penetration into lower-tier cites last year fueled against food waste does not imply that China is
sales among the fastest-growing brands, with facing an immediate food shortage risk, but it is a
many seeing double-digit growth in "consumer far-sighted move for food security as the country
reach points" — a metric measuring the number seeks to stabilize domestic grain output and
of households reached. More at-home dining ensure supply, facing increasing domestic demand
352
