Page 302 - 2022 White Paper on the Business Environment in China
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2 White Paper on the Business Environment in China
Background and 4.93 percentage points compared with Q1 of
2021 and Q2 of 2020 respectively. In Q1 of 2021, a
Domestic tourism insiders are bullish on the total of 697 million domestic trips were made and
industry's recovery after the severe blow dealt to the country's tourism revenue reached 560 billion
it by the COVID-19 pandemic in 2020. The China yuan, increasing by 136 percent and 150 percent
Tourism Academy gave its positive estimation year-on-year respectively CD, First Half).
domestic tourism market would see 4.1 billion trips
in 2021 - 42 percent more than 2020 - generating Seniors in their 50s have become the major
revenue of 3.3 trillion RMB (US$510 billion), up force in personal tourism consumption in China,
48 percent year-on-year. The industry endured a with over 23.9 percent of them reporting personal
hard time due to the pandemic in 2020. Domestic tourism expenditure exceeding 5,000 yuan
tourism revenue dropped by 61.1 percent year-on- ($772.7) in 2020. Chinese people born in the 1960s
year in 2020, with just 2.2 trillion RMB generated spent the most in personal tourism, while those
for the year. Reviewing the market of 2020, the born in the 1980s are the main consumers in
hardest time was the period after the Spring family tourism. More than 23.9 percent of Chinese
Festival holiday when the coronavirus epidemic people born in the 1960s spent more than 5,000
broke out. The whole market and operators, RMB last year in personal tourism, while the data
including administrative officers, company for people born in the 70s, 80s, 90s and 2000s
operators and employees, were puzzled and are 20.8, 23.8, 19.4, and 7.9 percent, respectively.
couldn't even see a clear future for the industry. Over 17 percent of people born in the 1960s spent
But the panic has been curbed in a timely manner more than 8,000 yuan in 2020, with 10.8, 5.8, and
thanks to the government and unity of industry 3.3 percent of people in the same age group spent
insiders. Increased individual trips and online more than 10,000, 20,000, and 40,000 yuan on
reservations to attractions have made technology personal tourism last year. Compared with other
such as artificial intelligence and big data vital age groups, people born in the 1960s, or in their
to travel plans. People's rising preference for 50s, have more wealth and leisure time, makes
traveling by car or visiting attractions where there them the main force of personal tourism. People
are fewer people and vast lands-for example, born in the 1980s spent the most in family tourism,
Northwest China-has given clues about how the as more than 46 percent of survey participants
market could change to improve its recovery and of this age group spent more than 5,000 yuan in
future development. Stagnant outbound tourism family travel in 2020, and 23.9 percent of them
also offers an opportunity for the development spent more than 10,000 RMB last year (Chen).
of the domestic travel market. More Chinese
travelers are making in-depth trips to domestic Airlines
attractions rather than going for a quick tour
overseas. That trend will be enhanced as the China's civil aviation authority announced
quality of domestic tours improves and outbound plans in January 2021 to adjust policies to boost
trips remain suspended. People's growing desire the orderly resumption of international flights
for travel is another encouragement for the and improve international air cargo capacity
domestic tourism market (Cheng). this year. The nation stepped up measures to
ensure efficient flight schedules for domestic
In the first half of 2021, China's tourism revenue and international airlines, upgraded China-US
reached roughly 1.28 trillion RMB (US$195 billion), and China-Europe civil aviation cooperation, and
up 102 percent year-on-year. More than 1.7 billion gradually loosened air travel policies in the special
domestic trips were made within China in H1, up administrative regions of Hong Kong and Macao.
85 percent year-on-year. The number of domestic Due to the COVID-19 pandemic, the global aviation
tourist trips during the 5-day Labor Day holiday market is estimated to return to its 2019 levels
surpassed figures before the COVID-19 pandemic. by 2024. Thanks to efficient epidemic prevention
More than 83 percent of respondents in a China and control measures, China's aviation market
Tourism Academy survey said they are willing to quickly rebounded and was the top performer
travel in Q2 of 2021, up 1.02 percentage points
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Background and 4.93 percentage points compared with Q1 of
2021 and Q2 of 2020 respectively. In Q1 of 2021, a
Domestic tourism insiders are bullish on the total of 697 million domestic trips were made and
industry's recovery after the severe blow dealt to the country's tourism revenue reached 560 billion
it by the COVID-19 pandemic in 2020. The China yuan, increasing by 136 percent and 150 percent
Tourism Academy gave its positive estimation year-on-year respectively CD, First Half).
domestic tourism market would see 4.1 billion trips
in 2021 - 42 percent more than 2020 - generating Seniors in their 50s have become the major
revenue of 3.3 trillion RMB (US$510 billion), up force in personal tourism consumption in China,
48 percent year-on-year. The industry endured a with over 23.9 percent of them reporting personal
hard time due to the pandemic in 2020. Domestic tourism expenditure exceeding 5,000 yuan
tourism revenue dropped by 61.1 percent year-on- ($772.7) in 2020. Chinese people born in the 1960s
year in 2020, with just 2.2 trillion RMB generated spent the most in personal tourism, while those
for the year. Reviewing the market of 2020, the born in the 1980s are the main consumers in
hardest time was the period after the Spring family tourism. More than 23.9 percent of Chinese
Festival holiday when the coronavirus epidemic people born in the 1960s spent more than 5,000
broke out. The whole market and operators, RMB last year in personal tourism, while the data
including administrative officers, company for people born in the 70s, 80s, 90s and 2000s
operators and employees, were puzzled and are 20.8, 23.8, 19.4, and 7.9 percent, respectively.
couldn't even see a clear future for the industry. Over 17 percent of people born in the 1960s spent
But the panic has been curbed in a timely manner more than 8,000 yuan in 2020, with 10.8, 5.8, and
thanks to the government and unity of industry 3.3 percent of people in the same age group spent
insiders. Increased individual trips and online more than 10,000, 20,000, and 40,000 yuan on
reservations to attractions have made technology personal tourism last year. Compared with other
such as artificial intelligence and big data vital age groups, people born in the 1960s, or in their
to travel plans. People's rising preference for 50s, have more wealth and leisure time, makes
traveling by car or visiting attractions where there them the main force of personal tourism. People
are fewer people and vast lands-for example, born in the 1980s spent the most in family tourism,
Northwest China-has given clues about how the as more than 46 percent of survey participants
market could change to improve its recovery and of this age group spent more than 5,000 yuan in
future development. Stagnant outbound tourism family travel in 2020, and 23.9 percent of them
also offers an opportunity for the development spent more than 10,000 RMB last year (Chen).
of the domestic travel market. More Chinese
travelers are making in-depth trips to domestic Airlines
attractions rather than going for a quick tour
overseas. That trend will be enhanced as the China's civil aviation authority announced
quality of domestic tours improves and outbound plans in January 2021 to adjust policies to boost
trips remain suspended. People's growing desire the orderly resumption of international flights
for travel is another encouragement for the and improve international air cargo capacity
domestic tourism market (Cheng). this year. The nation stepped up measures to
ensure efficient flight schedules for domestic
In the first half of 2021, China's tourism revenue and international airlines, upgraded China-US
reached roughly 1.28 trillion RMB (US$195 billion), and China-Europe civil aviation cooperation, and
up 102 percent year-on-year. More than 1.7 billion gradually loosened air travel policies in the special
domestic trips were made within China in H1, up administrative regions of Hong Kong and Macao.
85 percent year-on-year. The number of domestic Due to the COVID-19 pandemic, the global aviation
tourist trips during the 5-day Labor Day holiday market is estimated to return to its 2019 levels
surpassed figures before the COVID-19 pandemic. by 2024. Thanks to efficient epidemic prevention
More than 83 percent of respondents in a China and control measures, China's aviation market
Tourism Academy survey said they are willing to quickly rebounded and was the top performer
travel in Q2 of 2021, up 1.02 percentage points
302
