Page 24 - 2021 Policy Watch

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Policy Watch: A Milestone in Legal Development: China Promulgates a Civil Code

that are known to the public and can show the image of ?菜?鈭箇?銵?蛹撅??銝仿?敶勗??箸?摰?????隞??
such person, shall be protected by law. This provision 敶??甇斗?嚗???潸揣鈭抒＆摰???菜???犖??誑撠梯揣鈭?
therefore expands the scope of protection of portrait rights. 隡???????

In the previous General Principles of Civil Law, Article ??????????????摰??敺??蝡??韐冽?甈?56嚗??
100, ??itizens shall enjoy portrait rights. The portraits 蝥???箏?鈭箔?撅亥??唳??箏??嗆??潸揣鈭批??箸?鈭?
of citizens shall not be used for the purpose of profit ??????????蝥??嚗??霂亦漲摰?????????瘜????
without their consent.?? However, the Civil Code, Ar- ??????瘚?捶?⊥?靘?????嚗?????箸?鈭箄?靘??
ticle 1019 provides that: ??ll organizations or individu- 撠望??潸揣鈭找??????57??
als shall not infringe on other people?? portrait rights
by defaming, defacing, or forgery through information ???瘜????耨?嫣????韐冽?霈曄???????銝????
technology, or any other means. Without the consent ?支??瑚??餉??箸????摰??銝箏遣蝡??銝????鈭扳?
of the portrait rights holders, none of their portraits ?澆????韐冽??餉??嗅漲????嗅漲蝛粹?嚗???????
shall be made, used, or published, unless otherwise 鈭????敶??蝡?髡?Ｗ??????閫??嚗??????抵捶??
provided for by law. Without the consent of portrait 霈曄???????蝏?????銝??憭?????閫??嚗????
rights holders, any rights holders of any portrait works ?潭??湔??潸揣鈭批?????????58????抵捶?????
shall not use or publish the portrait of the portrait ?箏?鈭箸????銝?犖撖嫣誑銝???抵捶?澆??箸?鈭箄?敺?
rights holder by publication, reproduction, issuance, ????抬?銝????蟡具???蟡具???蟡??鈭????箏????
leasing, exhibition, or any other means.?? Infringement 甈曉?嚗??????????????????隞亥蓮霈拍??粹?隞?
of portrait rights will no longer be limited to the pur- 憸???????鈭????隞亥蓮霈拍?瘜典????銝???????
pose of obtaining profit, but shall include other ways ?拇????雿??蝑??霂?漣??葉??揣鈭扳?嚗???????
of infringement of portrait rights, which strengthens ??誑??????摨??韐??嚗??嚗?????敺?????踵?
protection of portrait rights. 閫??摰??隞亙?韐函??嗡?韐?漣?????

At the same time, the Civil Code specifies the proper c. 雿??撱箄??典?雿輻???賒??
scope of use of portrait rights40, explaining clauses41 and
terms42 for use of portrait in license contracts. 銝?????瘜?????雿??撱箄??典?雿輻????皛∪?雿?
憭??雿??????扯?摰??閫?????摰?遣霈曄??唬蝙??
The Civil Code, Article 1023 stipulates that protection ??????皛∠?嚗???函賒????賒??晶?函?蝻渡熙???
of the voice of a natural person shall be referred to the ???靘??瘜??????踵?閫??閫?????????59餈?蛹
relevant provisions on protection of the right to use ?賢??Ｘ?撘???箔耨?寞??單?敺??霈????????銝?
portraits. 甇亙?憟質??亙?憟賢?憭???

c. Relief of Personality Rights 4. 靘菜?韐�遙蝻?

The victim may have the right to request the infringer a. ???????抽?????
to cease infringement, remove obstruction, eliminate
danger, eliminate influence, restore its reputation and ?其噩??提隞餅????蝖?銝??瘞???貉?銝?甇亙????靘?
apologize, and the above-mentioned relief will not fall ??提隞餌?敶?提???嚗?＆蝡????????抽?????????
under the statute of limitations43. In the event of con- 瘞???詻???蝖???踹???????摰???拍????瘣?
currence of breach of contract and tort liability, com- ??????隞???????銵?蛹????????????鈭箔?
pensation for mental damages shall be available44. 敺??瘙??隞?????????噩??提隞?,雿???嗡????
????????????????????憭扯?憭梁??文?60??
40 Civil Code, Article 1020
41 Civil Code, Article 1021 56 ?????????銝??曉??????
42 Civil Code, Article 1022 57 ?????????????嗡???
43 Civil Code, Article 995 58 ???瘜???????????銝??∟?蝚???曉??????
44 Civil Code, Article 996 59 ???瘜?????銝??鈭??銋??
60 ???瘜?????銝?????曆??????
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