Page 23 - 2021 Policy Watch

The American Chamber of Commerce in South China
honor, and protection of privacy rights and personal
information.
a. Name
According to the previous General Principles of the Civil
Law, the names of a legal person could only be used
and transferred. However, the Civil Code amended this
provision, stating that the name of a legal person may
be determined, used, changed, transferred or permitted
for use by others pursuant to law.
The General Provisions of Civil Law provided for the
rights to the name of legal persons and non-legal per-
son organizations, but there were no provisions on
protection of abbreviation of the name of legal persons
and non-legal person organizations. The Civil Code,
Article 1017 reads, ??seudonyms, artist names, net
names, translated names, identifiers, and abbreviations
of names, that have certain social popularity, and are
sufficient to cause public confusion if they are used by
others, shall refer to and apply the provisions on the
protection of rights to one?? name.??
This provision includes abbreviations subject to the
scope of protection of the rights to a name. For ex-
ample, ??li?? ??aotai?? and the like are the abbrevia-
tions of the relevant subjects. They are known to the
general public that are related to their enterprises, and
thus should be protected by law. This provision is of
great significance for protection of the interests of legal å½?55ï¼??ºæ?人å?å½??注å?ºå?å±¥è?????¼äºº?????
persons and non-legal person organizations, especially
for restraining unfair competition.
b. Portrait Rights
The traditional meaning of a portrait is limited to ex-
ternal images, mostly facial features, namely a portrait
should reproduce the facial features of a natural person,
while other physical features of a natural person should
not be considered as a portrait, even if they reflect an
individual?? external image. However, the Civil Code,
Article 1018 (2) provides that ?? portrait is an external
image reflective of a certain natural person by means of
video, sculpture, painting, etc., wherefrom such per-
son can be identified.?? Thus, the definition of portrait
rights in the Civil Code has changed from ??ace-cen-
tric?? to ??ecognizable??. For example, any unique body
movements, or any view of the back, etc. of a person
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