Page 332 - 2020 White Paper on the Business Environment in China
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0 White Paper on the Business Environment in China “Heavy investment in the 5G network will change
Internet consumption patterns and increase the
Sports Broadcasting market share of video streaming,” said PwC global
leader for telecom, media and technology industries
Perhaps coming as a shock to most of the sports Wilson Chow. Internet advertising will grow by around
and media world, whether live sporting events are 14 percent each year for the next five years to US$109
protected by copyright is still not a settled issue in billion. The share of mobile advertising will reach 68
China. The Beijing Intellectual Property Court in April percent, up from around 52 percent in 2018. Virtual
2018 overturned a district court judgment to find reality and on-demand video streaming are expected
that live football broadcasts are not copyrightable to post the highest annual growth, at 35.9 percent and
due to lack of originality. The case was brought 20.5 percent, respectively, thanks to 5G. Baidu’s online
by Sina.com, which had exclusive rights from the streaming affiliate iQiyi, Tencent Video and Alibaba’s
Chinese Super League to stream games on its Youku Tudou are the dominant streaming players
website. Sina.com sued Ifeng.com, which had placed occupying a combined 70 percent of the market.
links on its own website to show the same games.
The Beijing IP Court ruled that a live broadcast did “Competition among leading players in the
not meet the criteria as a copyrightable “movie” video streaming sector will intensify as they target
because the simultaneous transmission of a live subscription users and investment in premium
game did not require creativity on the part of the content,” commented PwC China entertainment
broadcaster and that no work was reduced to a fixed and media partner Jane Kong. China is expected to
form before broadcast. Meanwhile, the Shanghai become the world’s largest box office by 2020 with
First Intermediate People’s Court has found that a total income of US$15.5 billion by 2023 (Ding).
because the flow of a sports match could not be
controlled, predicted, and copied, and the creative Movies
aspects of a broadcast, such as the camera work
and commentary are limited, a live match broadcast China’s total box office fell 2.8 percent to US$4.53
is not an “artwork” under the Copyright Law. Still, billion in the first half of 2019. That was the first such
other courts have indicated that live broadcasts may decline since 2011. The slight fall in ticket sales also
be protect as “audio and video recordings”, but not masks what may even be a graver hidden crisis—a
as creative works. steep decrease in actual cinema-going. China’s
total number of screenings has gone up, rising 7.98
Rebroadcasters have also challenged the million to 61.5 million in the first half of year, but
ownership of the broadcasting rights, arguing that at the same time, there has been a more than 10
Article 67 of the FIFA Statutes is not legally binding percent drop in actual trips to the theater. Only
(in contrast to the Berne Convention). As a result, 806 million tickets were sold in the past six months,
FIFA, its member associations and confederations down from 901 million in the first half of 2018.
arguably are not the original owners of broadcasting This significant change has been offset by a rise in
rights of competitions and therefore do not have average ticket prices. Alibaba’s Lighthouse data app
licensing rights (Wilson). shows that average prices in the first half of the
year rose to US$5.61. Despite this slowdown, movie
Media and Entertainment theater construction has continued unabated.
China has built 3,492 new screens by the first of July
China will remain the world’s second largest in 2019, bringing the national total up to 64,944.
media and entertainment market with revenue Nevertheless, the rate of new screens appearing
expected to reach US$435 billion by 2023, PwC’s decreased by 15 percent compared with the same
Global Entertainment & Media Outlook says. By period in 2018. Per film averages also dropped,
then, digital revenue is expected to account for as there were 246 films released in the first six
three quarters of the total income of entertainment months, 18 more than the same period a year
and media industries in China, up from around 70 before. But just six of those — three imported titles
percent in 2018.
332
Internet consumption patterns and increase the
Sports Broadcasting market share of video streaming,” said PwC global
leader for telecom, media and technology industries
Perhaps coming as a shock to most of the sports Wilson Chow. Internet advertising will grow by around
and media world, whether live sporting events are 14 percent each year for the next five years to US$109
protected by copyright is still not a settled issue in billion. The share of mobile advertising will reach 68
China. The Beijing Intellectual Property Court in April percent, up from around 52 percent in 2018. Virtual
2018 overturned a district court judgment to find reality and on-demand video streaming are expected
that live football broadcasts are not copyrightable to post the highest annual growth, at 35.9 percent and
due to lack of originality. The case was brought 20.5 percent, respectively, thanks to 5G. Baidu’s online
by Sina.com, which had exclusive rights from the streaming affiliate iQiyi, Tencent Video and Alibaba’s
Chinese Super League to stream games on its Youku Tudou are the dominant streaming players
website. Sina.com sued Ifeng.com, which had placed occupying a combined 70 percent of the market.
links on its own website to show the same games.
The Beijing IP Court ruled that a live broadcast did “Competition among leading players in the
not meet the criteria as a copyrightable “movie” video streaming sector will intensify as they target
because the simultaneous transmission of a live subscription users and investment in premium
game did not require creativity on the part of the content,” commented PwC China entertainment
broadcaster and that no work was reduced to a fixed and media partner Jane Kong. China is expected to
form before broadcast. Meanwhile, the Shanghai become the world’s largest box office by 2020 with
First Intermediate People’s Court has found that a total income of US$15.5 billion by 2023 (Ding).
because the flow of a sports match could not be
controlled, predicted, and copied, and the creative Movies
aspects of a broadcast, such as the camera work
and commentary are limited, a live match broadcast China’s total box office fell 2.8 percent to US$4.53
is not an “artwork” under the Copyright Law. Still, billion in the first half of 2019. That was the first such
other courts have indicated that live broadcasts may decline since 2011. The slight fall in ticket sales also
be protect as “audio and video recordings”, but not masks what may even be a graver hidden crisis—a
as creative works. steep decrease in actual cinema-going. China’s
total number of screenings has gone up, rising 7.98
Rebroadcasters have also challenged the million to 61.5 million in the first half of year, but
ownership of the broadcasting rights, arguing that at the same time, there has been a more than 10
Article 67 of the FIFA Statutes is not legally binding percent drop in actual trips to the theater. Only
(in contrast to the Berne Convention). As a result, 806 million tickets were sold in the past six months,
FIFA, its member associations and confederations down from 901 million in the first half of 2018.
arguably are not the original owners of broadcasting This significant change has been offset by a rise in
rights of competitions and therefore do not have average ticket prices. Alibaba’s Lighthouse data app
licensing rights (Wilson). shows that average prices in the first half of the
year rose to US$5.61. Despite this slowdown, movie
Media and Entertainment theater construction has continued unabated.
China has built 3,492 new screens by the first of July
China will remain the world’s second largest in 2019, bringing the national total up to 64,944.
media and entertainment market with revenue Nevertheless, the rate of new screens appearing
expected to reach US$435 billion by 2023, PwC’s decreased by 15 percent compared with the same
Global Entertainment & Media Outlook says. By period in 2018. Per film averages also dropped,
then, digital revenue is expected to account for as there were 246 films released in the first six
three quarters of the total income of entertainment months, 18 more than the same period a year
and media industries in China, up from around 70 before. But just six of those — three imported titles
percent in 2018.
332
