Page 279 - 2018 White Paper on the Business Environment in China
P. 279
?? ?¨ä¸?½å¤§??????????¥å¸¸?»ç?èº?????è´¹è??¤§ The American Chamber of Commerce in South China
çº??35%????¨é¥®???ä¸??ä¹??å§??è¡?µ·?¥ï??¹æ?ä¸?µ·
????¥é?ç??????¥ï?67%???访è???è¿??é¥????¸º ä½????以就ç®?ººä»???¥è??³æ³¨?¥åº·??????????????
äº?????å¤?²¾???è¿????????å¤?¸?½æ?è´¹è????¥è??? ç»§ç»å¢???? (Freifelder)??
注å?康饮é£????????康é??????¸ªç»??é¢??å??巨大
????ºæ????å¾??????????æ¶?´¹??????è´?¹°????? ç¾????¥®??°¸è¿??缺å??ºã??2015å¹´ï?ä¸??é¥??
ä½???????æ·»å????康é??????ä¸??ä¸?äº?º¿???ï¼??è¶? 产é?è¾?1.8345亿å?ï¼??ä¸?¹´å¢??3.9%???2006å¹´è?
è¿?30%???è´¹è??¸¸å¸¸è´ä¹°æ??ºé???????¿æ?为æ?å¤?? 2016å¹´ï?ä¸??é¥??å¸??å¤??å¢????¾¾15.8% ï¼??è¿??
?±ã???90%???è´¹è????³æ³¨äº§å???º§?¥æ????è´¨æ?ï¼? è¿?????产æ?»å?¼å?å¹???¸?½é¥®??º§??·¨å¤§ï?产å????å¤?
67%???è´¹è??????产å?????»æ???¡¨???äº????? ?·ã???å¦??ä¸?????ä¸??è´¸æ?ç»?????碳é?é¥??è¡??å¢?
康ä?å¤??ä¸??æ¶?´¹??????å¤??è£?¥½???è¶£ç??????? ?¿æ?å¿????å¹´æ?ï¼??è´¹è????¥è?注é??¥åº·ï¼??å¾?¢³?¸é¥®
å¤???°å???¸?½æ?è´¹è???以å?ä»»ä??¶å????´å??????é£? ??????????»ä?ï¼??èº???¥åº·???ï¼??以碳?¸é¥®???
?©å?æ³??ç»????80%???访è???为é??©å?以ä??°æ?§æ?ï¼? ?ºæ?æ¸??缩ï?æ°´æ????é¥??????©è??½é¥®?????奶类é¥?
72%???访è??¡¨ç¤ºæ?????±é?è´?¹°???é£??????½å? ????½é?é¥??å¼?å§?¿«???å±?µ·?¥ã??¸?½ç?é¥????º§???
æ¤ï?ä¸??æ¶?´¹??????欢å?ä¸?ä¸??è´§ï???´§åº??便å?åº? 为两类ï?ä¸?ç±»æ??°æ??§ä?ä¸?????ç±»æ??¨å??§ä?ä¸??ä¾?
ä»??å°?¤§????ºç©º?´ç??¥æ??¾è?è£??é£???????饼干ç? å¦???£å?ä¹???¸ã???äº???¸ã???????????º·å¸???§è?
é£?? (Gentlemen, New Foods)?? ???ä¸?ä¼????¸?½å????æµ??å±??平衡ï¼?¥®???ä»·æ???
?¶å?è¾?????äº?º¿å¤§å?å¸???¨æ??¥è?ä½??????°å???
é¥?? ä¸??线å?å¸?·®???大ã???????ºä»½é¢??寡主è¦???³ä?äº?
???ç±»å??¶å?ä»·æ?ï¼???½æ?§å¤§ä¼?????????ºä»½é¢????
ä¸??å°???¥®?????ä¹?¸º??²¾???ä½??0.5%??¥® æ¯??ä¸???¹æ?§ä?ä¸????å¦??ï¼??ä¸??线å?å¸???????
????¸?½äºº??¥®???è´¹é?ä½????¾¾?½å?ï¼??ä¸??????? ?ºï?æ¯???????¥®?????»·ä»?¸º1-1.5????¶ç±»é¥????
??ä½????ç§??ç¾??ç«???¡ä»¶?¸å?äº??ä¼????¥®??·¨å¤? ??»·2-3????±ç???¥¶é¥???????ä¸?äº?º¿???ï¼??æ¶?´¹
è¿??ä¸??å¸?? (Gupta)??¢³?¸é¥®???ä¸???¨ä¸?½é¥®??? ???è¿?????ä»?5-8??????é¥?????ä»?3-5??????
?ºæ????ä¸??ç¬?????ä½?????é¥??æ°´å????é¥???? é¥?? (Business Wire)??
ä¸??ï¼?¢³?¸é¥®???å¸??份é??¨ä???????2002年碳??
é¥??????ºä»½é¢?¸º29.8%ï¼?2007å¹´ä????20.4%ï¼? ???产å??»ä??´æ???»£???å¦?????é¥???????
2017å¹´é???11.5%???ä¹?±»é¥????¢³?¸é¥®???ä¸?? ?¨ä??°å?å¹´ç??¶é???¹´?????ä»????1亿å??¿å?2010
大ç?ç»??å¸??ï¼?2017å¹´æ?»æ??¥é?计å??¨è?ä¸????¾¾ å¹´ç????亿å?ï¼??ä¸??é¥??å¸???¥é?é¢?????å¹´æ?ï¼??
53.5%???ä¹?±»é¥???¨å¹¿???ä¼????????¥åº¦??º§?? ???磺é???»´???????????¥®???为饮????ºç?????
形象?¹é?å???¢æ?ä¼??ï¼???¥ä??¶æ?碳é?é¥??å¸????å¤? ???产å?????¶ä¸?½é¥®????ºå?è¿????¹´???å±?????
??¥®???ç±»ã???æª????°´??¢³?¸é¥®????ºç?äº?¤§é¥???? ä½??人å?æ¶?´¹????¶ä?äº??è¾¾å?å®¶æ°´å¹³ï?å°¤å???????
ç±»ã????£å?ä¹???¸ç???????äº???¸ç?ä¸?????æª???? ?ºã??¸?½é¥®???ä¸????????????¶ï?å¸??ç«????¸¸æ¿?
æ°´å??ºé???????两大??????碧å?ä¸??????ºä»½é¢?? ???ä¸??????ºä?ä»?????广é? (Drinkpreneneur)??
??»¥?¥å????ç¬?????è¿?¹³ä¸»å¸???碧ç??»é??¾ç?åª?? ????ºè??¥æ????示ï?ä¸??ç±»å???¥®???ä¸???¨ç?????
ä¸???°ï??????????称为?????¥®????????³è???°´ 模å?å¾??ä¸??·ã????½æ?§ä?ä¸??广å?ä¿???????»ºè®¾æ???
??¢³?¸é¥®????ºç?ä¸?¤§é¥????±»ï¼?¸»è¦??????????? ???è¾??ï¼???©ç?线ä???º¿ä¸????????????????¹æ??
??????è¾¾ã???äº???¸ç?ç¾?¹´è¾¾å?ä¸?????????¥å? é¥??ä¼????¾§???ä¼????º¿ä¸?????以è??????è´¹ç?
å®? (IBISWorld, Soda)???äº???¸å¤§ä¸???ºå?è¨?人å?ä¸? (Business Wire)??
å°??ç»???¸?½æ??¥ã?????»¶ä¸?§°ï¼???¸?½å·²ç»??ä¸????
大ç?æ¶²ä????é¥??å¸??ä¹??ï¼???¥å?ä¼???¨ç?é¥??è¡?? ä¸??é¥??å¸??è§?¨¡åº?¤§ï¼??å¤?·¨?½ä?ä¸??ä¸??å¸??
å¢??ä½?????è´¡ç???¸?½ä??¶æ?å¾???¸å????æ¶?´¹å¸? ?¾å??¶å?????¥ç??¾ç??¸å?ä½?½®??¥®???ä¸???©æ¶¦???
?ºï?è¿????¹´????½æ?è´¹æ?»é?å¢??äº?????å¢?????? ???常é???¸?½é¥®????ºé?åº???????äº?????ä½??è¡?
???ç¬????????½æ?ç¦?¾·ä¼??????????? (Sanford ä¸?????ä»??è¿?30%??¸?½å?é£?????ä¼???¿ä?继红
C Bernstein) ?¿é??¢è¿ªå·´å? (Ali Dibadj) ???è´£å??£å? 认为ï¼?¸?½æ????ä»?¹´??¸º?¨ç???大ç?é¥??å¸?????ä¸?
ä¹???¸å??¾ä?????????????ä»??ç»??????????? ?½ï?æ°´é?头ç?æ°´æ?ä¸???´æ?é¥?????ä½?¸?½å???ºº??¥®
äº??ä¸?????????¥åº¦???å½?????ä¸??????????? ???费水平æ?ä½???½å?ä¹?????以ï?ä¸??ä¹??é¥??è¡??
?ºå?????´é?????£å?ä¹???¸ç??????º·å¸??以å???? å¢??æ½????大ç??½å?ä¹?????å¦??2012å¹´ä¸?½æ?年人
????????ä¸??ï¼?º·å¸??????????¸?½ä¸¤å¤§æ?????? ??¥®???è´¹é???96???????½æ?263?????å°±æ?说ï?
æ°´å?????????ï¼?????¨ç?è¶??å¾???¾ï??³ä½¿å¸??å¢??? ç¾??人ç?é¥??æ¶?´¹???ä¸??人ç?2.74?????1979å¹´è?
?¾æ?ï¼?ºº???è´¹é?ä»??ä¸?????类饮???æ¸????è¿??è¾? ä»??ä¸??é¥??è¡?????ç»??äº??ä¸??段ï?æ¯?¸ª?¶æ??½ä»¥
å¸???¨å??°é¥®??º§??¸º??????????¥ä¸?½å??ºç?碳é?
é¥??ï¼??å¦???£å?ä¹???¾ä????ç?????????è£?°´???
279
çº??35%????¨é¥®???ä¸??ä¹??å§??è¡?µ·?¥ï??¹æ?ä¸?µ·
????¥é?ç??????¥ï?67%???访è???è¿??é¥????¸º ä½????以就ç®?ººä»???¥è??³æ³¨?¥åº·??????????????
äº?????å¤?²¾???è¿????????å¤?¸?½æ?è´¹è????¥è??? ç»§ç»å¢???? (Freifelder)??
注å?康饮é£????????康é??????¸ªç»??é¢??å??巨大
????ºæ????å¾??????????æ¶?´¹??????è´?¹°????? ç¾????¥®??°¸è¿??缺å??ºã??2015å¹´ï?ä¸??é¥??
ä½???????æ·»å????康é??????ä¸??ä¸?äº?º¿???ï¼??è¶? 产é?è¾?1.8345亿å?ï¼??ä¸?¹´å¢??3.9%???2006å¹´è?
è¿?30%???è´¹è??¸¸å¸¸è´ä¹°æ??ºé???????¿æ?为æ?å¤?? 2016å¹´ï?ä¸??é¥??å¸??å¤??å¢????¾¾15.8% ï¼??è¿??
?±ã???90%???è´¹è????³æ³¨äº§å???º§?¥æ????è´¨æ?ï¼? è¿?????产æ?»å?¼å?å¹???¸?½é¥®??º§??·¨å¤§ï?产å????å¤?
67%???è´¹è??????产å?????»æ???¡¨???äº????? ?·ã???å¦??ä¸?????ä¸??è´¸æ?ç»?????碳é?é¥??è¡??å¢?
康ä?å¤??ä¸??æ¶?´¹??????å¤??è£?¥½???è¶£ç??????? ?¿æ?å¿????å¹´æ?ï¼??è´¹è????¥è?注é??¥åº·ï¼??å¾?¢³?¸é¥®
å¤???°å???¸?½æ?è´¹è???以å?ä»»ä??¶å????´å??????é£? ??????????»ä?ï¼??èº???¥åº·???ï¼??以碳?¸é¥®???
?©å?æ³??ç»????80%???访è???为é??©å?以ä??°æ?§æ?ï¼? ?ºæ?æ¸??缩ï?æ°´æ????é¥??????©è??½é¥®?????奶类é¥?
72%???访è??¡¨ç¤ºæ?????±é?è´?¹°???é£??????½å? ????½é?é¥??å¼?å§?¿«???å±?µ·?¥ã??¸?½ç?é¥????º§???
æ¤ï?ä¸??æ¶?´¹??????欢å?ä¸?ä¸??è´§ï???´§åº??便å?åº? 为两类ï?ä¸?ç±»æ??°æ??§ä?ä¸?????ç±»æ??¨å??§ä?ä¸??ä¾?
ä»??å°?¤§????ºç©º?´ç??¥æ??¾è?è£??é£???????饼干ç? å¦???£å?ä¹???¸ã???äº???¸ã???????????º·å¸???§è?
é£?? (Gentlemen, New Foods)?? ???ä¸?ä¼????¸?½å????æµ??å±??平衡ï¼?¥®???ä»·æ???
?¶å?è¾?????äº?º¿å¤§å?å¸???¨æ??¥è?ä½??????°å???
é¥?? ä¸??线å?å¸?·®???大ã???????ºä»½é¢??寡主è¦???³ä?äº?
???ç±»å??¶å?ä»·æ?ï¼???½æ?§å¤§ä¼?????????ºä»½é¢????
ä¸??å°???¥®?????ä¹?¸º??²¾???ä½??0.5%??¥® æ¯??ä¸???¹æ?§ä?ä¸????å¦??ï¼??ä¸??线å?å¸???????
????¸?½äºº??¥®???è´¹é?ä½????¾¾?½å?ï¼??ä¸??????? ?ºï?æ¯???????¥®?????»·ä»?¸º1-1.5????¶ç±»é¥????
??ä½????ç§??ç¾??ç«???¡ä»¶?¸å?äº??ä¼????¥®??·¨å¤? ??»·2-3????±ç???¥¶é¥???????ä¸?äº?º¿???ï¼??æ¶?´¹
è¿??ä¸??å¸?? (Gupta)??¢³?¸é¥®???ä¸???¨ä¸?½é¥®??? ???è¿?????ä»?5-8??????é¥?????ä»?3-5??????
?ºæ????ä¸??ç¬?????ä½?????é¥??æ°´å????é¥???? é¥?? (Business Wire)??
ä¸??ï¼?¢³?¸é¥®???å¸??份é??¨ä???????2002年碳??
é¥??????ºä»½é¢?¸º29.8%ï¼?2007å¹´ä????20.4%ï¼? ???产å??»ä??´æ???»£???å¦?????é¥???????
2017å¹´é???11.5%???ä¹?±»é¥????¢³?¸é¥®???ä¸?? ?¨ä??°å?å¹´ç??¶é???¹´?????ä»????1亿å??¿å?2010
大ç?ç»??å¸??ï¼?2017å¹´æ?»æ??¥é?计å??¨è?ä¸????¾¾ å¹´ç????亿å?ï¼??ä¸??é¥??å¸???¥é?é¢?????å¹´æ?ï¼??
53.5%???ä¹?±»é¥???¨å¹¿???ä¼????????¥åº¦??º§?? ???磺é???»´???????????¥®???为饮????ºç?????
形象?¹é?å???¢æ?ä¼??ï¼???¥ä??¶æ?碳é?é¥??å¸????å¤? ???产å?????¶ä¸?½é¥®????ºå?è¿????¹´???å±?????
??¥®???ç±»ã???æª????°´??¢³?¸é¥®????ºç?äº?¤§é¥???? ä½??人å?æ¶?´¹????¶ä?äº??è¾¾å?å®¶æ°´å¹³ï?å°¤å???????
ç±»ã????£å?ä¹???¸ç???????äº???¸ç?ä¸?????æª???? ?ºã??¸?½é¥®???ä¸????????????¶ï?å¸??ç«????¸¸æ¿?
æ°´å??ºé???????两大??????碧å?ä¸??????ºä»½é¢?? ???ä¸??????ºä?ä»?????广é? (Drinkpreneneur)??
??»¥?¥å????ç¬?????è¿?¹³ä¸»å¸???碧ç??»é??¾ç?åª?? ????ºè??¥æ????示ï?ä¸??ç±»å???¥®???ä¸???¨ç?????
ä¸???°ï??????????称为?????¥®????????³è???°´ 模å?å¾??ä¸??·ã????½æ?§ä?ä¸??广å?ä¿???????»ºè®¾æ???
??¢³?¸é¥®????ºç?ä¸?¤§é¥????±»ï¼?¸»è¦??????????? ???è¾??ï¼???©ç?线ä???º¿ä¸????????????????¹æ??
??????è¾¾ã???äº???¸ç?ç¾?¹´è¾¾å?ä¸?????????¥å? é¥??ä¼????¾§???ä¼????º¿ä¸?????以è??????è´¹ç?
å®? (IBISWorld, Soda)???äº???¸å¤§ä¸???ºå?è¨?人å?ä¸? (Business Wire)??
å°??ç»???¸?½æ??¥ã?????»¶ä¸?§°ï¼???¸?½å·²ç»??ä¸????
大ç?æ¶²ä????é¥??å¸??ä¹??ï¼???¥å?ä¼???¨ç?é¥??è¡?? ä¸??é¥??å¸??è§?¨¡åº?¤§ï¼??å¤?·¨?½ä?ä¸??ä¸??å¸??
å¢??ä½?????è´¡ç???¸?½ä??¶æ?å¾???¸å????æ¶?´¹å¸? ?¾å??¶å?????¥ç??¾ç??¸å?ä½?½®??¥®???ä¸???©æ¶¦???
?ºï?è¿????¹´????½æ?è´¹æ?»é?å¢??äº?????å¢?????? ???常é???¸?½é¥®????ºé?åº???????äº?????ä½??è¡?
???ç¬????????½æ?ç¦?¾·ä¼??????????? (Sanford ä¸?????ä»??è¿?30%??¸?½å?é£?????ä¼???¿ä?继红
C Bernstein) ?¿é??¢è¿ªå·´å? (Ali Dibadj) ???è´£å??£å? 认为ï¼?¸?½æ????ä»?¹´??¸º?¨ç???大ç?é¥??å¸?????ä¸?
ä¹???¸å??¾ä?????????????ä»??ç»??????????? ?½ï?æ°´é?头ç?æ°´æ?ä¸???´æ?é¥?????ä½?¸?½å???ºº??¥®
äº??ä¸?????????¥åº¦???å½?????ä¸??????????? ???费水平æ?ä½???½å?ä¹?????以ï?ä¸??ä¹??é¥??è¡??
?ºå?????´é?????£å?ä¹???¸ç??????º·å¸??以å???? å¢??æ½????大ç??½å?ä¹?????å¦??2012å¹´ä¸?½æ?年人
????????ä¸??ï¼?º·å¸??????????¸?½ä¸¤å¤§æ?????? ??¥®???è´¹é???96???????½æ?263?????å°±æ?说ï?
æ°´å?????????ï¼?????¨ç?è¶??å¾???¾ï??³ä½¿å¸??å¢??? ç¾??人ç?é¥??æ¶?´¹???ä¸??人ç?2.74?????1979å¹´è?
?¾æ?ï¼?ºº???è´¹é?ä»??ä¸?????类饮???æ¸????è¿??è¾? ä»??ä¸??é¥??è¡?????ç»??äº??ä¸??段ï?æ¯?¸ª?¶æ??½ä»¥
å¸???¨å??°é¥®??º§??¸º??????????¥ä¸?½å??ºç?碳é?
é¥??ï¼??å¦???£å?ä¹???¾ä????ç?????????è£?°´???
279

