Page 10 - 2024 Special Report on the State of Business in South China
P. 10
late 2021. China's economy rebounded in 2023 （1000万美元以下）。仅3%的受访企业计划再投资超
as consumer spending fueled the post-COVID 过2.5亿美元的项目，这表明受访企业对未来在华投
reopening in conjunction with accommodative 资仍然维持谨慎态度。在华预算再投资额超过2.5亿
government policy. According to an International 美元的美资企业比例上升至4%。销售、营销和业务扩
Monetary Fund, China's economic growth was 展仍是受访企业再投资的主要领域。但与此同时，他
in line with the country's roughly 5% goal in 们也在关注创新和人才培养。这将增强企业竞争力，
2023 but is expected to lose steam in 2024 and 为 中 国 从 高 速 增 长 向 高 质 量 发 展 转 变 提 供 动 力 。总
beyond, dropping as low as 4.6% in 2028. The 体而言，受访企业认为在中国能获得较高的投资回报
country is expected to face headwinds from 率。80%的受访企业表示2023年在华总体投资回报率
weak productivity and population aging. That 为正值或较大正值，该比例远高于疫情三年间（2020
being said, China’s economy has the advantages 年至2022年）的正投资回报率平均值（74%）。过半受
of a vast market of 1.4 billion people and an 访企业（51%）认为相较全球总体投资回报率，其在华
advanced industrial base. 总体投资回报率更佳。报告还表示，受访企业未来三
到五年在华利润再投资预算额将显著下降40.15%，
A study by Enright, Scott and Associates, 再投资额预计达109.5亿美元，用于扩大和获得额外
shows foreign invested enterprises account for 的市场份额。
33% of China’s GDP and 27% of its employment,
while US companies contribute to China’s GDP 今年是华南美国商会发布《华南地区经济情况特
each year more than 180 times the value of the 别报告》的第二十年，该报告对商界进行了全面和量
usual measure of US FDI inflow. This explains 化的研究与分析，并就华南地区的发展趋势提出了宝
the reason foreign enterprises, however 贵 的 见 解 。今 年，共 有 1 8 3 家 企 业 参 与 了 该 报 告 的 问
cautiously, continue their interest in the Chinese 卷调查。再一次，我们呈现给读者一份信息丰富的专
market in spite of continued difficulties facing 题报告，将有助于读者更全面地了解其在中国的商业
all companies due to impact of three years of 利 益 。这 份 年 度 报 告 由 华 南 美 国 商 会 的 杰 出 团 队 于
Covid-19, interruptions in the supply chain, 2024年1月撰写及汇编。
shipping container shortages, exorbitant cost
of international travel and logistics, and anemic
world demand.
According to the 2024 Special Report on
the State of Business in South China, of 76% of
companies studied with plans for reinvestment
in China in 2024, 77% plan to reinvest with a
low quota (less than US$10 million). Only 3%
will reinvest in projects involving US$250 million
or more, indicating continued caution towards
future investment in China. The proportion
of American companies budgeting to reinvest
US$250 million or more has increased to 4%.
Sales, marketing and business development
remains the primary areas of reinvestment for
our member companies. But at the same time,
they are also paying attention to innovation and
talent cultivation. This will strengthen corporate
competitiveness and provide momentum for
China’s transition from high-speed growth to
high-quality development. Generally speaking,
companies studied believe that they enjoy a high
rate of return on investment (ROI) in China. 80%
of the participating companies report that their
overall ROI in China is positive or very positive, a
proportion far higher than the average positive
ROI (74%) during three years of the pandemic
(2020 to 2022). Compared with their overall return
on global investment, over half of the companies
studied (51%) believe that their overall ROI in
10
as consumer spending fueled the post-COVID 过2.5亿美元的项目，这表明受访企业对未来在华投
reopening in conjunction with accommodative 资仍然维持谨慎态度。在华预算再投资额超过2.5亿
government policy. According to an International 美元的美资企业比例上升至4%。销售、营销和业务扩
Monetary Fund, China's economic growth was 展仍是受访企业再投资的主要领域。但与此同时，他
in line with the country's roughly 5% goal in 们也在关注创新和人才培养。这将增强企业竞争力，
2023 but is expected to lose steam in 2024 and 为 中 国 从 高 速 增 长 向 高 质 量 发 展 转 变 提 供 动 力 。总
beyond, dropping as low as 4.6% in 2028. The 体而言，受访企业认为在中国能获得较高的投资回报
country is expected to face headwinds from 率。80%的受访企业表示2023年在华总体投资回报率
weak productivity and population aging. That 为正值或较大正值，该比例远高于疫情三年间（2020
being said, China’s economy has the advantages 年至2022年）的正投资回报率平均值（74%）。过半受
of a vast market of 1.4 billion people and an 访企业（51%）认为相较全球总体投资回报率，其在华
advanced industrial base. 总体投资回报率更佳。报告还表示，受访企业未来三
到五年在华利润再投资预算额将显著下降40.15%，
A study by Enright, Scott and Associates, 再投资额预计达109.5亿美元，用于扩大和获得额外
shows foreign invested enterprises account for 的市场份额。
33% of China’s GDP and 27% of its employment,
while US companies contribute to China’s GDP 今年是华南美国商会发布《华南地区经济情况特
each year more than 180 times the value of the 别报告》的第二十年，该报告对商界进行了全面和量
usual measure of US FDI inflow. This explains 化的研究与分析，并就华南地区的发展趋势提出了宝
the reason foreign enterprises, however 贵 的 见 解 。今 年，共 有 1 8 3 家 企 业 参 与 了 该 报 告 的 问
cautiously, continue their interest in the Chinese 卷调查。再一次，我们呈现给读者一份信息丰富的专
market in spite of continued difficulties facing 题报告，将有助于读者更全面地了解其在中国的商业
all companies due to impact of three years of 利 益 。这 份 年 度 报 告 由 华 南 美 国 商 会 的 杰 出 团 队 于
Covid-19, interruptions in the supply chain, 2024年1月撰写及汇编。
shipping container shortages, exorbitant cost
of international travel and logistics, and anemic
world demand.
According to the 2024 Special Report on
the State of Business in South China, of 76% of
companies studied with plans for reinvestment
in China in 2024, 77% plan to reinvest with a
low quota (less than US$10 million). Only 3%
will reinvest in projects involving US$250 million
or more, indicating continued caution towards
future investment in China. The proportion
of American companies budgeting to reinvest
US$250 million or more has increased to 4%.
Sales, marketing and business development
remains the primary areas of reinvestment for
our member companies. But at the same time,
they are also paying attention to innovation and
talent cultivation. This will strengthen corporate
competitiveness and provide momentum for
China’s transition from high-speed growth to
high-quality development. Generally speaking,
companies studied believe that they enjoy a high
rate of return on investment (ROI) in China. 80%
of the participating companies report that their
overall ROI in China is positive or very positive, a
proportion far higher than the average positive
ROI (74%) during three years of the pandemic
(2020 to 2022). Compared with their overall return
on global investment, over half of the companies
studied (51%) believe that their overall ROI in
10
