Page 266 - 2023 White Paper on the Business Environment in China
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3 White Paper on the Business Environment in China

2.12 Food Services

Key Take-Aways online transactions and point-to-point delivery.
The goal is a smooth channel from the farmlands
• Vouchers are being issued to aid in and vegetable bases to wholesale markets and
consumption. express delivery, urging related departments not
to block transport on the pretext of COVID-19
• Currently, the Chinese food delivery control. The plan also highlights the need to
industry is primarily dominated by two giants, ensure an ample supply of agricultural supplies
Alibaba and Tencent, which might be challenged in and organize enterprises to commercialize the
the near future as new players like JD.com enter food products after harvest, including sorting
the market. and classifying, refrigerating, packaging, and
preserving the products (Xinhua, China Unveils
• White-collar workers make up the majority Measures to Bolster Food Supply Capacity).
of online food delivery users and China’s lower-
tier cities are showing strong growth. During the To stimulate domestic consumption stricken by
COVID-19 pandemic, more people are becoming the COVID-19 pandemic, 20 provinces and cities
e-grocers, including older demographics. issued over 3.4 billion RMB (US$500.48 million) in
shopping coupons in the first four months of 2022,
• China is putting great emphasis on Securities Times reported. The coupons covered a
increasing production on alternative forms of variety of products, including rice, flour, cooking
protein. oil, home electronics, car and tourism services,
according to Guoyuan Securities. A total of 26.30
• The stay at home economy has led to a million government consumption vouchers have
sharp increase in food delivery and alternative been issued on more than 20 mobile payment
food options. platforms in Guangdong province, statistics
from PBOC's Guangzhou branch showed. The
Background vouchers, worth 607 million RMB, have generated
consumption of about 3.58 billion RMB, benefiting
China will step up its food supply capacity 219,900 merchants. Some cities tried to issue
to keep prices stable, authorities said, citing targeted vouchers for low - and middle-income
challenges brought by COVID-19. The country groups, which is technically feasible. In addition
encourages local governments to get a clear to e-coupons, some paper coupons should also
picture of the acreage, variety, output of vegetables be issued, especially to senior citizens. These
in the field, and the variety and output of aquatic vouchers can be used for a variety of purposes
and livestock product stock on hand, according including food (Shiyue).
to a circular jointly released by the Ministry of
Agriculture and Rural Affairs. Qualified cities With the COVID-19 resurgences in 2022 abating
are advised to increase their inventory of food and shopping trends beginning, the Chinese
products in terms of both variety and quantity to government handed out billions of yuan in shopping
intensify response capabilities. It urges localities vouchers and subsidies to shore up domestic
to advance coordination between wholesale consumption. In one of the latest such moves,
markets, large food-processing firms, logistics the central city of Zhengzhou, capital of Henan
companies, and production bases and promote Province, announced to issue vouchers worth 240
million RMB (about 36 million U.S. dollars) from

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