Page 372 - 2022 White Paper on the Business Environment in China
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2 White Paper on the Business Environment in China
and secondary schools to offer a PE curriculum Film
specialized in winter sports as part of a national
school promotion, according to the municipal By August 5 2021, the total box office collection in
sports bureau. Still, some observers have urged China was 5.8 billion RMB (US$895.71 million), only
that staff training and safety management at major about 30% of that in 2019. Just one film, Chinese
resorts be strengthened to prevent fatal accidents Doctors, which tells the story of Chinese medical
from happening (Xiaochen). workers fighting the COVID-19 pandemic, made more
than 1 billion RMB at the box office. That has made
E-Books many wonder whether the domestic film industry
is on the decline. Definitely not. In fact, more than
China Literature, the country's top online 70 Chinese films were completed in June and about
literature company, is prioritizing North America 50 in July. Analysts say that most of them are "small
as a key destination for overseas push in 2021. budget" movies, not big commercial extravaganzas
Webnovel, the company's the global online reading that can trigger a frenzy among audiences with
platform, aims to have 100,000 writers in the region their computer-generated special effects. However,
by the end of 2021. The program aims to target "small budget" movies mean lower investment in
existing content curators, who either have written CGI animation, not necessarily lesser social impact.
literary works in their spare time, or are themselves For example, Chinese Doctors tells the story of how
film and television script writers, or even who have doctors and nurses fought the COVID-19 pandemic
interest in writing but have not yet started. They in Wuhan, leaving many in the audience teary eyed
hope to grow this web app into the largest such and prompting others to profusely thank those
community in North America and provide writers a brave warriors. Another good example is 1921, a
reliable platform with financial rewards. To beef up film which tells how the founders of the Communist
such an ambition, the company launched its writing Party of China accomplished their mission 100 years
contest, Webnovel Spirity Awards 2021, targeting ago and laid the path to a brighter future. Box office
North America. The competition will run throughout success should not be the only parameter for judging
the year to encourage creative English online a film. Social influences should be considered more.
literature originals. Winners will receive cash prizes It is more important that cultural products such as
of up to US$20,000, as well as advertising resources movies have a positive influence on society. Besides,
to present their works on Times Square screens many factors decide a film's box office success. And
in New York. English-language literature is being the pandemic has ruined the chances of many films
prioritized given the extensive coverage of readers, doing well at the box office, because according to
and the COVID-19 pandemic also has caused a the China Film Administration, cinemas in low-risk
surge in remote working opportunities, potentially areas are allowed to run at 75% capacity, while
sparking enthusiasm for writers. The company is those in middle- and high-risk areas have been
also planning to leverage China Literature's domestic asked to remain closed. In such a situation, a film's
experience, which incubates original IPs and adapts success should not be evaluated just on its box office
them to a range of digital entertainment mediums, performance. One should also consider the social
such as movies, TV series, animation, and games. impact it has had and the positive role it has played
For instance, the award-winning stories from the in boosting people's confidence (“Box Office Doesn’t
Webnovel Spirity Awards will have the opportunity Decide Films’ Success in the Time of Pandemic”).
for further commercial development, such as
adaptation to other entertainment productions, Between 2020 and 2021, China's online video
including film and TV drama, in cooperation with market size hit 241.2 billion RMB and saw an increase
Tencent Pictures. Debuted in 2017, Webnovel of 44% year-on-year, while the digital music market
attracted 54 million visits last year in markets size was 73.2 billion RMB, up 10% from a year
spanning Southeast Asia, North America, and earlier. The scale of online live-streaming reached
Europe. More than 100,000 original novels written 150.2 billion RMB, growing 42% year-on-year (Jie).
by overseas authors have been published on the
site, a lot of which carry Chinese elements (Hei). Total revenue of China's entertainment and
media industry is estimated to be around US$358.6
372
and secondary schools to offer a PE curriculum Film
specialized in winter sports as part of a national
school promotion, according to the municipal By August 5 2021, the total box office collection in
sports bureau. Still, some observers have urged China was 5.8 billion RMB (US$895.71 million), only
that staff training and safety management at major about 30% of that in 2019. Just one film, Chinese
resorts be strengthened to prevent fatal accidents Doctors, which tells the story of Chinese medical
from happening (Xiaochen). workers fighting the COVID-19 pandemic, made more
than 1 billion RMB at the box office. That has made
E-Books many wonder whether the domestic film industry
is on the decline. Definitely not. In fact, more than
China Literature, the country's top online 70 Chinese films were completed in June and about
literature company, is prioritizing North America 50 in July. Analysts say that most of them are "small
as a key destination for overseas push in 2021. budget" movies, not big commercial extravaganzas
Webnovel, the company's the global online reading that can trigger a frenzy among audiences with
platform, aims to have 100,000 writers in the region their computer-generated special effects. However,
by the end of 2021. The program aims to target "small budget" movies mean lower investment in
existing content curators, who either have written CGI animation, not necessarily lesser social impact.
literary works in their spare time, or are themselves For example, Chinese Doctors tells the story of how
film and television script writers, or even who have doctors and nurses fought the COVID-19 pandemic
interest in writing but have not yet started. They in Wuhan, leaving many in the audience teary eyed
hope to grow this web app into the largest such and prompting others to profusely thank those
community in North America and provide writers a brave warriors. Another good example is 1921, a
reliable platform with financial rewards. To beef up film which tells how the founders of the Communist
such an ambition, the company launched its writing Party of China accomplished their mission 100 years
contest, Webnovel Spirity Awards 2021, targeting ago and laid the path to a brighter future. Box office
North America. The competition will run throughout success should not be the only parameter for judging
the year to encourage creative English online a film. Social influences should be considered more.
literature originals. Winners will receive cash prizes It is more important that cultural products such as
of up to US$20,000, as well as advertising resources movies have a positive influence on society. Besides,
to present their works on Times Square screens many factors decide a film's box office success. And
in New York. English-language literature is being the pandemic has ruined the chances of many films
prioritized given the extensive coverage of readers, doing well at the box office, because according to
and the COVID-19 pandemic also has caused a the China Film Administration, cinemas in low-risk
surge in remote working opportunities, potentially areas are allowed to run at 75% capacity, while
sparking enthusiasm for writers. The company is those in middle- and high-risk areas have been
also planning to leverage China Literature's domestic asked to remain closed. In such a situation, a film's
experience, which incubates original IPs and adapts success should not be evaluated just on its box office
them to a range of digital entertainment mediums, performance. One should also consider the social
such as movies, TV series, animation, and games. impact it has had and the positive role it has played
For instance, the award-winning stories from the in boosting people's confidence (“Box Office Doesn’t
Webnovel Spirity Awards will have the opportunity Decide Films’ Success in the Time of Pandemic”).
for further commercial development, such as
adaptation to other entertainment productions, Between 2020 and 2021, China's online video
including film and TV drama, in cooperation with market size hit 241.2 billion RMB and saw an increase
Tencent Pictures. Debuted in 2017, Webnovel of 44% year-on-year, while the digital music market
attracted 54 million visits last year in markets size was 73.2 billion RMB, up 10% from a year
spanning Southeast Asia, North America, and earlier. The scale of online live-streaming reached
Europe. More than 100,000 original novels written 150.2 billion RMB, growing 42% year-on-year (Jie).
by overseas authors have been published on the
site, a lot of which carry Chinese elements (Hei). Total revenue of China's entertainment and
media industry is estimated to be around US$358.6
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