Page 370 - 2022 White Paper on the Business Environment in China
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2 White Paper on the Business Environment in China
arena where athletes compete in different sports, indoor skating venues totaling 20,000 sq m in area
and countries can also display their economic and two indoor ski resorts totaling 100,000 sq m by
and technological strengths. Despite its arduous the end of 2020. The province has also been actively
journey to transform from a leading manufacturing arranging different levels of winter sports activities
power to a warehouse of competitive brands, China and introducing winter sports to schools (Futian).
has witnessed growth of domestic enterprises at
Olympic Games (Jiangnan). Citing advantages in technologies and market
potential, China's winter sports governing body
Winter Sports and promoters have pledged to maintain strong
and consistent development of the sector beyond
Grabbing snowboards or skis to experience the 2022. Seven years since winning the bid to host
excitement of the slopes has become one of the the 2022 Winter Olympics, China's ambition
most fashionable ways for Chinese urbanites to to involve 300 million people in winter sports
spend their holidays. Thanks to the arrival of 2022 and related activities has yielded impressive
Beijing Winter Olympics and huge government outcomes, highlighted by the increasing numbers
support, China's ice and snow industry has shown of participants, development of new facilities and
great potential in recent years, with participation organization of grassroots promotions, inspiring
rates and investment projected to continue rising. authorities, and business operators to push for
Zhangjiakou, the co-host city of Beijing Winter Games further progress in technological innovation and
in Hebei province, now boasts nine ski resorts with safety management for sustainable growth after
177 ski runs of different levels totaling 164 kilometers the Games. As a beginner in most winter sports
in length. The city is also home to 19 skating when Beijing won the hosting rights in 2015, China
venues, meeting demand for both professional and has now developed national training programs
grassroots activities. Zhangjiakou is home to 83 ice covering all the 109 medal events at the 2022
and snow industry projects, including 48 winter Winter Games, up from only one-third of the total
sports equipment research and development seven years ago, according to the National Winter
projects, 21 ice and snow service projects, and five Sports Administrative Center. An international
winter sports talent education programs. The city team of 67 foreign coaches, fitness trainers and
has invested over 33.5 billion RMB (US$5 billion) technicians hired from winter sports heavyweights
in those projects, which feature cooperation with such as Canada, Finland, and the Netherlands,
nine countries, including the United States, France, have helped China make up the lack of training
Italy, and Sweden. The booming tourism industry in expertise in mainstream snow sports, such as
Zhangjiakou also bears testimony to the popularity cross-country, alpine skiing and biathlon, as the
of winter sports in China. Despite the effect of the host aims to outperform its previous best, when
COVID-19 pandemic, ice and snow tourism still it won 11 medals, including five gold, at the 2010
attracted 6.5 million visitor entries in 2020. The city Winter Games. However, there remain plenty of
has also been investing in nurturing more ice and efforts to be made in the implementation of new
snow talents. Over a dozen colleges in Zhangjiakou technologies, development of industry standards
now offer over 20 majors related to the ice and and property risk management for the sector to
snow industry. And to encourage more people to keep its market appeal after the Olympic exposure
participate in winter sports, Zhangjiakou has hosted wanes, said officials. Traditionally confined
285 ice and snow competitions and activities of all within China's cold northeastern regions, winter
levels since 2020, attracting over 5 million visitor sports have reached out to engage the affluent
entries. Experts believe China is encouraging 300 population in the country's southern provinces,
million people to participate in winter sports, and thanks to the development of high-tech facilities
the winter sports industry will for sure welcome this such as indoor ski slopes for all-season operation,
impressive development. Many more Chinese cities artificial ice rinks that can be detached and moved,
— even in the southern half of the country — are artificial intelligence skiing simulators and the
investing heavily in winter sports and the ice and dry-land roller ski training methods. In Shanghai
snow industry. Guangdong province now boasts 20 alone, the city has built 12 skating rinks and 29
indoor ski resorts, paving the way for 32 primary
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arena where athletes compete in different sports, indoor skating venues totaling 20,000 sq m in area
and countries can also display their economic and two indoor ski resorts totaling 100,000 sq m by
and technological strengths. Despite its arduous the end of 2020. The province has also been actively
journey to transform from a leading manufacturing arranging different levels of winter sports activities
power to a warehouse of competitive brands, China and introducing winter sports to schools (Futian).
has witnessed growth of domestic enterprises at
Olympic Games (Jiangnan). Citing advantages in technologies and market
potential, China's winter sports governing body
Winter Sports and promoters have pledged to maintain strong
and consistent development of the sector beyond
Grabbing snowboards or skis to experience the 2022. Seven years since winning the bid to host
excitement of the slopes has become one of the the 2022 Winter Olympics, China's ambition
most fashionable ways for Chinese urbanites to to involve 300 million people in winter sports
spend their holidays. Thanks to the arrival of 2022 and related activities has yielded impressive
Beijing Winter Olympics and huge government outcomes, highlighted by the increasing numbers
support, China's ice and snow industry has shown of participants, development of new facilities and
great potential in recent years, with participation organization of grassroots promotions, inspiring
rates and investment projected to continue rising. authorities, and business operators to push for
Zhangjiakou, the co-host city of Beijing Winter Games further progress in technological innovation and
in Hebei province, now boasts nine ski resorts with safety management for sustainable growth after
177 ski runs of different levels totaling 164 kilometers the Games. As a beginner in most winter sports
in length. The city is also home to 19 skating when Beijing won the hosting rights in 2015, China
venues, meeting demand for both professional and has now developed national training programs
grassroots activities. Zhangjiakou is home to 83 ice covering all the 109 medal events at the 2022
and snow industry projects, including 48 winter Winter Games, up from only one-third of the total
sports equipment research and development seven years ago, according to the National Winter
projects, 21 ice and snow service projects, and five Sports Administrative Center. An international
winter sports talent education programs. The city team of 67 foreign coaches, fitness trainers and
has invested over 33.5 billion RMB (US$5 billion) technicians hired from winter sports heavyweights
in those projects, which feature cooperation with such as Canada, Finland, and the Netherlands,
nine countries, including the United States, France, have helped China make up the lack of training
Italy, and Sweden. The booming tourism industry in expertise in mainstream snow sports, such as
Zhangjiakou also bears testimony to the popularity cross-country, alpine skiing and biathlon, as the
of winter sports in China. Despite the effect of the host aims to outperform its previous best, when
COVID-19 pandemic, ice and snow tourism still it won 11 medals, including five gold, at the 2010
attracted 6.5 million visitor entries in 2020. The city Winter Games. However, there remain plenty of
has also been investing in nurturing more ice and efforts to be made in the implementation of new
snow talents. Over a dozen colleges in Zhangjiakou technologies, development of industry standards
now offer over 20 majors related to the ice and and property risk management for the sector to
snow industry. And to encourage more people to keep its market appeal after the Olympic exposure
participate in winter sports, Zhangjiakou has hosted wanes, said officials. Traditionally confined
285 ice and snow competitions and activities of all within China's cold northeastern regions, winter
levels since 2020, attracting over 5 million visitor sports have reached out to engage the affluent
entries. Experts believe China is encouraging 300 population in the country's southern provinces,
million people to participate in winter sports, and thanks to the development of high-tech facilities
the winter sports industry will for sure welcome this such as indoor ski slopes for all-season operation,
impressive development. Many more Chinese cities artificial ice rinks that can be detached and moved,
— even in the southern half of the country — are artificial intelligence skiing simulators and the
investing heavily in winter sports and the ice and dry-land roller ski training methods. In Shanghai
snow industry. Guangdong province now boasts 20 alone, the city has built 12 skating rinks and 29
indoor ski resorts, paving the way for 32 primary
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