Page 318 - 2022 White Paper on the Business Environment in China
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2 White Paper on the Business Environment in China
E-Commerce sightseeing options, from international brands
like Hermes, Gucci and Dior, to local restaurants
In 2020, cross-border e-commerce grew and tourist sites that are being endorsed by
rapidly. China's cross-border e-commerce imports internet celebrities and have gone viral online.
and exports in 2020 were 1.69 trillion RMB New product rollout has been a driver of both
(US$0.26 trillion), an increase of 31.1%, of which brands and the site, noting transaction growth of
exports were 1.12 trillion RMB, up 40.1%, and new products jumped 50% in the past year. Such
imports were 0.57 trillion RMB, rising 16.5%. 2021 campaigns are helping China’s Tmall to become
continued to see a boom for the development of the world's top new brand incubation center (He).
cross-border e-commerce. Both the international
environment and cooperation play an important Maternity and infant products are one of the
role in promoting the development of cross- most popular categories in the existing cross-
border e-commerce. Meanwhile, the signing of The border e-commerce sector, and its foreign trade
Regional Comprehensive Economic Partnership outlook is expected remained rosy in the second
(RCEP) will bring more opportunities for cross- half of 2021. According to Made-in-China.com, in
border e-commerce. RCEP covers an area with a the first half of 2021, inquiries for pregnant and
population of 2.27 billion, a GDP of US$26 trillion, infant products increased by 75% compared with
and a total export value of US$5.2 trillion, each the same period in 2020. The most frequently
accounting for about 30% of the global total. asked about items are baby products, educational
This means that about one-third of the global and entertainment toys, and stuffed toys.
economy will be integrated. A series of RCEP Overseas buyers mainly come from Europe, North
measures will help cross-border e-commerce America, the United States and other places, while
to develop rapidly in the free trade zone. The Iran, Iraq and Ireland have the highest increase in
simplification of customs clearance procedures visits to pregnancy and infant products. Maternity
will speed up the cross-border logistics process. and infant products are one of the most popular
The agreement also requires 15-member states types in the current cross-border e-commerce
to commit to lower tariffs and open markets, market, and the foreign trade of the global B-end
and also reduce standard barriers. Less tariffs (business) maternity and infant market continues
and access restrictions will greatly decrease the to improve (Wang, Mother, Baby)
restrictiveness of intra-regional trade and create
favorable conditions for the further expansion of Digital retail sales of agricultural products
trade (Wang, Cross-border). promote the industrialization and standardization
of China's farming sector development, raise
With COVID-19 hindering international travel, farmers' incomes and boost consumption ability,
digital sales channels are quickly becoming the thus promoting rural vitalization in the country.
primary way for foreign merchants to tap into the From both the supply and demand sides, digital
Chinese consumer market through shopping fairs. retail is boosting rural consumption to become
The sales of JD Worldwide, the company's cross- a burgeoning part of the domestic consumption
border commerce unit, surged by over 120% on sector. From the supply side, digital retail enriches
a yearly basis in the first 10 minutes of the 618 the supply of consumer goods and promotes
festival, while JD's imported goods supermarket consumption upgrades in rural areas. For a long
saw sales rise by 2.5 times month-on-month time, the commodity circulation system in China's
within 30 minutes. What's more, companies are rural areas was slower than that of urban areas, and
using the occasion to make product debuts or many high-quality and low-priced commodities
unveil limited-edition items through technologies. couldn't enter these areas. With the improvement
Using big data analytics powered by Chinese tech of local infrastructure and the penetration of
firms and other western companies can help major e-commerce platforms into rural areas,
locate and retain customers in a precise manner, digital retail has transformed the structure of
something these companies wouldn't have rural commodities and service supply, offering
achieved using old-school retailing. New offerings rural consumers more diversified and higher-
included both physical goods and catering and quality consumption choices. With increasing
318
E-Commerce sightseeing options, from international brands
like Hermes, Gucci and Dior, to local restaurants
In 2020, cross-border e-commerce grew and tourist sites that are being endorsed by
rapidly. China's cross-border e-commerce imports internet celebrities and have gone viral online.
and exports in 2020 were 1.69 trillion RMB New product rollout has been a driver of both
(US$0.26 trillion), an increase of 31.1%, of which brands and the site, noting transaction growth of
exports were 1.12 trillion RMB, up 40.1%, and new products jumped 50% in the past year. Such
imports were 0.57 trillion RMB, rising 16.5%. 2021 campaigns are helping China’s Tmall to become
continued to see a boom for the development of the world's top new brand incubation center (He).
cross-border e-commerce. Both the international
environment and cooperation play an important Maternity and infant products are one of the
role in promoting the development of cross- most popular categories in the existing cross-
border e-commerce. Meanwhile, the signing of The border e-commerce sector, and its foreign trade
Regional Comprehensive Economic Partnership outlook is expected remained rosy in the second
(RCEP) will bring more opportunities for cross- half of 2021. According to Made-in-China.com, in
border e-commerce. RCEP covers an area with a the first half of 2021, inquiries for pregnant and
population of 2.27 billion, a GDP of US$26 trillion, infant products increased by 75% compared with
and a total export value of US$5.2 trillion, each the same period in 2020. The most frequently
accounting for about 30% of the global total. asked about items are baby products, educational
This means that about one-third of the global and entertainment toys, and stuffed toys.
economy will be integrated. A series of RCEP Overseas buyers mainly come from Europe, North
measures will help cross-border e-commerce America, the United States and other places, while
to develop rapidly in the free trade zone. The Iran, Iraq and Ireland have the highest increase in
simplification of customs clearance procedures visits to pregnancy and infant products. Maternity
will speed up the cross-border logistics process. and infant products are one of the most popular
The agreement also requires 15-member states types in the current cross-border e-commerce
to commit to lower tariffs and open markets, market, and the foreign trade of the global B-end
and also reduce standard barriers. Less tariffs (business) maternity and infant market continues
and access restrictions will greatly decrease the to improve (Wang, Mother, Baby)
restrictiveness of intra-regional trade and create
favorable conditions for the further expansion of Digital retail sales of agricultural products
trade (Wang, Cross-border). promote the industrialization and standardization
of China's farming sector development, raise
With COVID-19 hindering international travel, farmers' incomes and boost consumption ability,
digital sales channels are quickly becoming the thus promoting rural vitalization in the country.
primary way for foreign merchants to tap into the From both the supply and demand sides, digital
Chinese consumer market through shopping fairs. retail is boosting rural consumption to become
The sales of JD Worldwide, the company's cross- a burgeoning part of the domestic consumption
border commerce unit, surged by over 120% on sector. From the supply side, digital retail enriches
a yearly basis in the first 10 minutes of the 618 the supply of consumer goods and promotes
festival, while JD's imported goods supermarket consumption upgrades in rural areas. For a long
saw sales rise by 2.5 times month-on-month time, the commodity circulation system in China's
within 30 minutes. What's more, companies are rural areas was slower than that of urban areas, and
using the occasion to make product debuts or many high-quality and low-priced commodities
unveil limited-edition items through technologies. couldn't enter these areas. With the improvement
Using big data analytics powered by Chinese tech of local infrastructure and the penetration of
firms and other western companies can help major e-commerce platforms into rural areas,
locate and retain customers in a precise manner, digital retail has transformed the structure of
something these companies wouldn't have rural commodities and service supply, offering
achieved using old-school retailing. New offerings rural consumers more diversified and higher-
included both physical goods and catering and quality consumption choices. With increasing
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