Page 17 - The South China Business Journal
P. 17
Ms. Jessica Huang
GM of Taikoo Hui (Guangzhou) Development
Company Limited
She-conomy is a particular economic phenomenon
that reflects females’ wealth and consumption.
It is also a new economic growth point, that is
hugely influencing our business world. To cope with
the trend of “She-conomy”, we need to redefine
consumption from women’s perspective and
develop new products, new marketing models,
and new consumption arenas. Nevertheless, with
the awakening of females and the evolution of
consumption, we need to grasp the characteristics
of female consumption, which are diversified,
emotionalized, personalized, and ritualized.
These characteristics can lead us to the future trends
of the female consumption market. It includes:
• Visual, emotional, experiential, and social needs
• From “selling to women” to “selling with women”
• High-end | Younger generation
Ms. Nancy Nie
Head of GPA South Region Merck China
We believe that if we unlock the potential
and the economic power of women, we
can lead a great positive impact on society.
When we look back at the Merk project “Health
Women, Healthy Economics” in China, we
discovered the current factors that impact
women in work and helped more women
contribute more to society. And I also believe all
people can come to a general consensus that
• Women can play an important role and make
a more positive impact on society.
• Mutual empowerment matters. Man and
women should support and learn from each
other so that the full potential of women and
men can be fully released.
SOUTH CHINA BUSINESS JOURNAL 14
GM of Taikoo Hui (Guangzhou) Development
Company Limited
She-conomy is a particular economic phenomenon
that reflects females’ wealth and consumption.
It is also a new economic growth point, that is
hugely influencing our business world. To cope with
the trend of “She-conomy”, we need to redefine
consumption from women’s perspective and
develop new products, new marketing models,
and new consumption arenas. Nevertheless, with
the awakening of females and the evolution of
consumption, we need to grasp the characteristics
of female consumption, which are diversified,
emotionalized, personalized, and ritualized.
These characteristics can lead us to the future trends
of the female consumption market. It includes:
• Visual, emotional, experiential, and social needs
• From “selling to women” to “selling with women”
• High-end | Younger generation
Ms. Nancy Nie
Head of GPA South Region Merck China
We believe that if we unlock the potential
and the economic power of women, we
can lead a great positive impact on society.
When we look back at the Merk project “Health
Women, Healthy Economics” in China, we
discovered the current factors that impact
women in work and helped more women
contribute more to society. And I also believe all
people can come to a general consensus that
• Women can play an important role and make
a more positive impact on society.
• Mutual empowerment matters. Man and
women should support and learn from each
other so that the full potential of women and
men can be fully released.
SOUTH CHINA BUSINESS JOURNAL 14
