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AmCham-BesChannels B2B
Seminar: How Global Corporate
Marketing Lands in China
Investing in China is a logical, and
perhaps inevitable choice as the
country’s market economy system and
business environment continue to
mature, but the Chinese marketing trends
and customer habits are quite different
from those in the western world. The data
shows that Chinese customers are more
likely to stay on social media, and WeChat
works better than email. However, the
offline channels are more trusted by
customers than those online. Concerning
the findings above, it certainly made
sense for us to co-host another seminar
after the one we did with BesChannels in
January on the same important topic in
Shenzhen on April 11.■
33 AmCham South China
AmCham-BesChannels B2B
Seminar: How Global Corporate
Marketing Lands in China
Investing in China is a logical, and
perhaps inevitable choice as the
country’s market economy system and
business environment continue to
mature, but the Chinese marketing trends
and customer habits are quite different
from those in the western world. The data
shows that Chinese customers are more
likely to stay on social media, and WeChat
works better than email. However, the
offline channels are more trusted by
customers than those online. Concerning
the findings above, it certainly made
sense for us to co-host another seminar
after the one we did with BesChannels in
January on the same important topic in
Shenzhen on April 11.■
33 AmCham South China
