Page 22 - THE SOUTH CHINA BUSINESS JOURNAL

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AmCham-BesChannels B2B
Seminar: How Global Corporate

Marketing Lands in China

Now that China's market economy
system and business environment
are maturing, it has become an inevitable
choice for global enterprises to land in
China. The Chinese marketing trends
and customer habits are quite different
from those in the western world. The data
shows that Chinese customers are more
likely to stay on social media and WeChat
works better than email. Also, the offline
channels are more trusted by customers
than those online. Concerning the
findings above, the Chamber co-hosted
a seminar with BesChannels on Jan 17 to
shed light on how global enterprises are
prioritizing the soft landing of marketing
in the Chinese market.■

19 AmCham South China