Page 25 - The South China Business Journal
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tection — to generate economic value and
fuel job creation.

The report also documents the detrimental
effects of IP infringement on the sports sector,
looking at the economic impact of three
specific types of infringement:

• Physical counterfeiting of sporting goods
and sportswear

• Pirating of sports broadcasting events

• A new generation of piracy enabled by the
proliferation of set-top boxes

Given the rise in online shopping, and Set-top boxes are creating a new
with rates of e-commerce increasing by battleground of online piracy, according
double digits annually, levels of physical to the report, due to a plug-and-play
counterfeiting of sporting goods and set up that allows consumers to illicitly
intercept sports broadcasts. This can occur
sportswear are growing exponentially. without a consumer’s awareness, since the
The report estimates that interface of pirated set-top boxes mimic
the direct economic impact the user experience provided by legitimate
of counterfeiting on the cable companies.
global sporting goods and
sportswear markets Overall, the report illustrates how sport,
is almost $50 while not often discussed in economic
billion each year. or commercial terms, is a quintessential
Accounting for intangible asset.
the indirect effect
on related services, The Chamber’s Global Innovation Policy
the overall impact Center is working around the world to
of counterfeiting is an champion innovation and creativity through
intellectual property standards that create
estimated $84 billion each year. jobs, save lives, advance global economic
and cultural prosperity, and generate
In examining the economic impact of breakthrough solutions to global challenges.■
piracy, the report focuses on China as a
The U.S. Chamber of Commerce is the world’s
case study, examining how gaps in its largest business federation representing the interests
current IP framework hinder its of more than 3 million businesses of all sizes, sectors,
ability to effectively fight piracy and regions, as well as state and local chambers and
of sports broadcasting. Despite industry associations.
growing consumer interest and
match attendance, the proliferation South China Business Journal 23

of online piracy is stifling China’s
domestic soccer league; paid subscriptions
amount to less than 10 percent of the league’s
overall revenue, compared to 50 percent in
other, more mature markets.
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