Page 14 - SCBJ-201603
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HAM EVENTS South China Business Journal
CDTAmoherveCpehColaorhmapati-nnPeggRCinToNgrmeeDmwniusdgwnitoiiacrflaetLSioeannmdsinscarap: e and
ON JANUARY 19, At AmCham Tower, Guangzhou, AmCham South China and
PR Newswire co-hosted a seminar on how companies can efficiently improve
their brand awareness to attract broader attention. After Mr. Zhou Zhou, of 21st
Century Media Group New Media Center Social Media and Interactive Department
Director gave his analysis on the changing media landscape, Mr. Rainer Ren, PR
Newswire Southern China Sales Director further elaborated on communication
and branding strategy by presenting different perspectives and case studies. The
event was concluded with a panel discussion on how to effectively respond to the
challenges of a changing digital landscape.
12
CDTAmoherveCpehColaorhmapati-nnPeggRCinToNgrmeeDmwniusdgwnitoiiacrflaetLSioeannmdsinscarap: e and
ON JANUARY 19, At AmCham Tower, Guangzhou, AmCham South China and
PR Newswire co-hosted a seminar on how companies can efficiently improve
their brand awareness to attract broader attention. After Mr. Zhou Zhou, of 21st
Century Media Group New Media Center Social Media and Interactive Department
Director gave his analysis on the changing media landscape, Mr. Rainer Ren, PR
Newswire Southern China Sales Director further elaborated on communication
and branding strategy by presenting different perspectives and case studies. The
event was concluded with a panel discussion on how to effectively respond to the
challenges of a changing digital landscape.
12
