Page 19 - SCBJ-201507
P. 19
July 2015
giant sequoias, and unparalleled opportunities for solitude USA’s activities are funded at no cost to U.S. taxpayers through
when visiting the backcountry. a combination of private-sector investment and matching funds
collected by the U.S. Government from international visitors
The Grand Canyon is an inspiring and powerful landscape. who come to the U.S. under the Visa Waiver Program. Through
The Grand Canyon South Rim is located 90 miles northwest of its call-to-action—Discover America—Brand USA inspires
Flagstaff, Arizona and marks the northern edge of a high plateau travelers to explore the United States of America’s boundless
whose gray-green forests stand out in vivid contrast to the arid possibilities.
lands below the rim. From here the
cliffs of Grand Canyon drop 5,000 In China, Brand USA now has its office in Beijing, Shanghai,
feet/1,500 meters to the Colorado Guangzhou and Chengdu.
River, crossing several biotic zones. Sources:
Nowhere on this planet are the scope http://www.thebrandusa.com/
of geologic time and the power of http://www.gousa.cn
geologic processes as superbly and http://www.nps.gov/index.htm
beautifully exposed as in these canyon
walls.
About Brand USA
Brand USA, the destination marketing
organization for the United States, was
established by the Travel Promotion
Act to spearhead the nation’s first
global marketing effort to promote
the United States as a premier travel
destination and to communicate
U.S. entry/exit policies and procedures to worldwide travelers.
Formed as the Corporation for Travel Promotion in 2010,
the public-private entity began operations in May 2011 and
does business as Brand USA. With a mission of increasing
international visitation to the United States, Brand USA works
in close partnership with the travel industry to maximize
the economic and social benefits of travel. These benefits
include creating jobs essential to the economy and fostering
understanding between people and cultures. Brand
Grand Canyon
17
giant sequoias, and unparalleled opportunities for solitude USA’s activities are funded at no cost to U.S. taxpayers through
when visiting the backcountry. a combination of private-sector investment and matching funds
collected by the U.S. Government from international visitors
The Grand Canyon is an inspiring and powerful landscape. who come to the U.S. under the Visa Waiver Program. Through
The Grand Canyon South Rim is located 90 miles northwest of its call-to-action—Discover America—Brand USA inspires
Flagstaff, Arizona and marks the northern edge of a high plateau travelers to explore the United States of America’s boundless
whose gray-green forests stand out in vivid contrast to the arid possibilities.
lands below the rim. From here the
cliffs of Grand Canyon drop 5,000 In China, Brand USA now has its office in Beijing, Shanghai,
feet/1,500 meters to the Colorado Guangzhou and Chengdu.
River, crossing several biotic zones. Sources:
Nowhere on this planet are the scope http://www.thebrandusa.com/
of geologic time and the power of http://www.gousa.cn
geologic processes as superbly and http://www.nps.gov/index.htm
beautifully exposed as in these canyon
walls.
About Brand USA
Brand USA, the destination marketing
organization for the United States, was
established by the Travel Promotion
Act to spearhead the nation’s first
global marketing effort to promote
the United States as a premier travel
destination and to communicate
U.S. entry/exit policies and procedures to worldwide travelers.
Formed as the Corporation for Travel Promotion in 2010,
the public-private entity began operations in May 2011 and
does business as Brand USA. With a mission of increasing
international visitation to the United States, Brand USA works
in close partnership with the travel industry to maximize
the economic and social benefits of travel. These benefits
include creating jobs essential to the economy and fostering
understanding between people and cultures. Brand
Grand Canyon
17
