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Figure 53. Comparison of Improvement/Deterioration of Overall Business Environment in South China (2019-2024)
图表 53. 认为华南地区整体营商环境提高或下降对比（2019-2024）

Greatly improved Somewhat improved Comparable
很大程度提高 一定程度提高 保持原有水平

Somewhat decreased Greatly decreased
一定程度下降 很大程度下降

onsistent with trends observed in previous 往年调查结果一致，大部分受访企业
Cyears, the majority of companies studied 与（63%，同比增长12个百分点）选择在华
(63%, +12pp y-o-y) consider the growing local 南地区发展的首要因素仍是该地区的市场增长潜力。
market as the primary factor driving their decision 其次是邻近港澳台地区（43%，同比增长8个百分点）
to operate in South China. Following this, 43% 和华南地区的政策优势（31%，同比增长7个百分点）。
of companies (+8pp y-o-y) highlight the region’s
proximity to Hong Kong, Macau, and Taiwan as 尽管存在这些机遇，受访企业在华南地区发展所
a key advantage, while 31% (+7pp y-o-y) point to
the policy benefits offered in South China. 面临的最大挑战仍是本地竞争激烈，其次是人力资源
成本增加和运营成本增加。其他主要挑战还包括缺乏
合格的人才和行业产能过剩。
Despite these opportunities, the participating
companies report that fierce local competition
remains their greatest challenge in the region.
Rising labor costs and rising operation costs are
identified as the second and third most severe
challenges respectively. Other major challenges
include a shortage of qualified personnel and
industry overcapacity.

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