Page 128 - 2025 Special Report

Main objectives: inbound tourism; strengthen the management
and guidance of outbound tourism; enhance the
• Promote the innovative development of level of tourism cooperation between Guangdong,
tourism empowered by science and technology: Hong Kong, Macau and Taiwan; strengthen
Accelerate the development of smart tourism; domestic and regional tourism cooperation;
increase the promotion and application of new promote international cooperation in tourism
technologies in the field of tourism; promote with high quality.
collaborative innovation in tourism.

• Promote the upgrading of tourism quality Special economic zones
in “one core, one belt and one zone”: Build an
international urban tourism circle in the Pearl River China (Guangdong) Pilot Free Trade Zone
Delta with high standards; high-level construction
of coastal tourism belt; promote the construction The China (Guangdong) Pilot Free Trade
of ecological leisure tourism highlands in northern Zone (GDFTZ) has been at the forefront of the
Guangdong with high quality. country’s reform and opening up. In the past nine
years, the GDFTZ has driven the GDP growth of
• Create a highland for the protection the three major platforms of Hengqin, Qianhai
and utilization of human resources and natural and Nansha to more than double and the actual
resources: Strengthen the protection and utilization of foreign investment has reached
development and utilization of human resources; nearly US$53.9 billion .
22
strengthen the protection and utilization of
natural resources; explore new paths for resource In September 2021, the government of
conservation and utilization. Guangdong announced the first Five-Year Plan for
the GDFTZ, the specific planning for the next five
• Accelerate the construction of a supply years includes:
system for high-quality tourism products:
Create amusement products with distinctive Development targets: 23
characteristics and strong experience; cultivate
and strengthen market entities; promote the in- • The role of the highland of institutional
depth integration and development of culture and innovation is more prominent, the level of
tourism; promote the integrated development liberalization and facilitation of investment and
of tourism and related industries; continue to trade will reach international first-class level, a
improve the level of global tourism development. multi-level and all-round financial service system
will be formed.
• Promote the expansion and quality of
tourism consumption: Optimize the tourism • Further optimization of the business
consumption environment; vigorously develop environment and promotion of a fair and open
personalized and agglomerative tourism market. The government management and service
consumption; improve the level of tourism services; capability will be further improved. The GDFTZ
improve the quality of tourism public services; will take a leading position in the evaluation from
strengthen brand marketing promotion. World Bank business environment index.

• Promote the modernization of the • Build a high-quality development engine
tourism governance system; Strengthen the with strong capacity for global resource allocation,
construction of tourism rule of law; Improve innovation and collaboration. By 2025, the total
the efficiency of tourism market supervision; import and export trade will reach RMB400 billion
Improve the tourism security system; Establish a and the accumulated FDI inflows will be about
new trend of civilized tourism.
22 Shenzhen business news, https://finance.eastmon-
ey.com/a/202405303090526227.html
• Improve the level of Guangdong’s tourism 23 Government site of Guangdong, http://www.gd.gov.
opening up and cooperation: Steadily develop cn/zwgk/wjk/qbwj/yfb/content/post_3533834.html
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