Page 297 - 2018 White Paper on the Business Environment in China
P. 297
2.4亿å?ï¼?2016å¹´è?2020å¹´å¹´???????¿ç?6.7% The American Chamber of Commerce in South China
(Song, Cosmetics)??????å¦?????è¡??2016å¹´ç?å¸?
?ºè?模就è¶??58.7亿ç????é¢??2022å¹´å?å¢????77.5 质产???ä»?º¢ä»·ã???»ç??¥è?ï¼?¸­?½ç?ä¸?º§?¶çº§?´ä???µ°
亿ç???»¥ä¸??2017å¹´è?2022å¹´å¹´???????¿ç??¥è? ?¨æ?å°??ç«??å°???°å??????ºµè§??ä¸??å¦??å¸??ï¼?
4.8% (Zion)?? ä¸?º§?¶çº§????¨ä??¨å°¤ä¸ºæ??¾ï??¶ä¸ºå¸??ä¸??ä¸??ç±?
??¹³?????´¡????????é¦?°´???æµ´é??????¶²ç­??
ä¸????????ä¸????³¨???产ä?ä¸?3880å®¶ï??¶ä¸­ é«????±»å¸??ï¼????¸­äº§é?å±??å¹³å?è´¡ç????è¿????
ä½??广ä????ä¸??1845家以ä¸????è¿??å°±å?å¦??å¸?? ä¹?????å¦??è´?¹°é«???¤è?产å???¸­äº§é?级约???»äºº
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???ç«??????????äº?¸­?½å??ºç?äº??è¶?????ç¾???? ?³æ³¨åº????究表???ä¸?º§?¶çº§å¯¹å?å¦???²¾??????????
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å¸????ºä¸­?½å??ºã???è¿???½å?????¾å?ä¸??å¸??对å??? é«????? (Yu, Middle)??
???ä¼?????å±?½±????????¸ºä¸??å¸??ä¸???½å????
???å·²ç??¥æ?丰å?????ºè?æº??å®??强大????????
(Daxue, Cosmetic)??

2016å¹´ï?ä¸???¥ç???????ç»????????ç¼????
ä¸??è´? (?¤è???½©å¦?) æ¸??å¹´å???¸º -0.9%ï¼?¤§è¶??
å¢???¸º-0.6%?? ä¸???¸å????ï¼???´æ??????????
?¥å???????å¾??å¿??????¶ä¸­???????¥å?å¢???¸º
9.2%ï¼???????????è¾? 40%?? ä»·æ????è¾????·¨å¢?
?µå?å¹³å????è¿????对线ä¸??å¦??æ¶?´¹å¸??ç¹???·æ?å¾?
大æ??¨ä??? (CIRS)??¸­?½å?线å?å¦??????????2015
å¹´å??¿ä?25%??1240亿人æ°????????è¶??è¶???½å?
????????»ºç«??ç½???????é©»ç???¹³?°å?设æ??°å?ï¼?
2016å¹´ä???? (Sephora)????? (Guerlain) ????¤ä?
?? (Cle de Peau Beaute) ç­?????????¨å¤©??????
设å??¹æ??°å???º¬ä¸???¥æ??¥å???????é«???»ä?é­??
(Kose Cosmeport) 签署?????????ï¼??ä¸?µ·å¤????
åº??2016å¹?8???äº???¨ç?è´??å¼??çº? (Euromonitor,
Beauty)???è¾???????è´¹è???ä¸?º§?¶çº§æ¶?´¹??????
????µå????å¹³å????è´§å??ºå?æµ·å?æ¸??è´?¹°ç¾??äº?
?????????????¥å????è´¹ç??¸å?è¾??????¶ä????
å¤?????????°ä½³äººã????²è?ç­??ç«??å¦??ä¸??åº????
äº?´­?©ä?éª???????æ¶?´¹???????´å???µ¢å¾?¸­äº§é?çº?
æ¶?´¹????? (Yu, Middle)??

?½å????????¨ä¸­?½å·²ç»???????????形象ï¼?
?????´¨???ä¹?????丰å??????????é«???????æ´?
???使ä?ä»??ä¸??å¸???´å?ç«??ä¼??ï¼?2016å¹´å?å¤??
???å¸??份é?ç»§ç»­ä¿??é¢???°ä????????½å???????
ä¹????è¿?¤´èµ¶ä?ï¼???ºä»·?¼æ????äº?????产å?ï¼????
???????¥é?ç­??ï¼???½å¼º?¿å¹¿???ä¼??è¿??步巩?ºå?
ä¸??äº??线å?å¸??主å??°ä? (Euromonitor, Beauty)??

?¹æ???º¦æ¶?´¹????? (Kantar Worldpanel) ????
???è´¹è???为æ????ä¸?º§?¶çº§æ¶?´¹???äº??å·±æ??¥ç?ç»?
æµ????¿¡å¿?»¡æ»¡ï?????´ä????è´¹ï?对ç???????为信
ä»»ã???ä»????äº??ç½????´­ä¹°ç????ä¿¡æ?ï¼???¿æ?为ä?

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