Page 11 - THE SOUTH CHINA BUSINESS JOURNAL
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d off during strings of unexpected disruptions and (ABO) could play an unique role in sharing health
fluctuations during the past three years. knowledge, encouraging health activities and
advocating healthy lifestyle.”
2022 has seen a double-digit growth of Amway
China’s revenue, which could be attributed As the world’s leading direct selling enterprise,
to unprecedented demand for health-related Amway ABOs are essential in carrying out sales and
products, and its new corporate positioning as service function of the company. Thanks to China’s
“holistic health promoter”, as well as ingenious advanced mobile internet infrastructure, Amway has
restructuring of its direct-selling business model. realized total digital transformation that enables its
ABOs to be timely updated with company policy and
“Dating back to the end of 2019, after thorough study product information, take training courses, watch
on the national drive of “Healthy China”, we have live-streaming events, handle purchase transactions
decided upon embarking on the development track
of big health industry. This is not only in line with
the government’s strategic blueprints, but also echo
people’s strong desire to embrace a more wholesome
life,” recalls Frances Yu, President of Amway China.
By 2022, Amway China has made “helping people live
better and healthier life” as its corporate mission and
redefined its new role as “holistic health promoter”.
• Healthy habits, Amway manufacturing plant in Guangzhou Economic & Technological Development District (GETDD)
healthy communities, and
healthy China
As stipulated in the report Frances Yu, delivering a speech at the Launch Ceremony of "Healthy Amway Botanical Research Center in Wuxi, Jiangsu Province
released on the 20th Party China, Our Action" National Health Literacy Improvement Plan on
Congress, China is aiming to May 10, 2022
realize the goal of “Healthy
China” by 2035, which calls
for concerted efforts by
various parties to improve
both people’s health literacy
and their capabilities to stay
healthy. WHO has an official
definition of “health” that
means comprehensive healthy
situation of the body, mind
and social relations.
“As a holistic health Release of 2022 National Health Lifestyle Insight and Intervention Research Report on December 22, 2022
promoter, Amway stands in
a perfect position to provide
comprehensive values,”
Frances introduces, “Firstly,
we could utilize our years’
experience and know-how
in health education, helping
to raise people’s health
perception; secondly, relying
on Nutrilite that combines
sophisticated biological
technology and traditional
herbal nutrition wisdom,
we aim to provide people
with customized diet and
supplement solutions; and
finally, health communities
established by independent
Amway Business Owners
SOUTH CHINA BUSINESS JOURNAL 8
fluctuations during the past three years. knowledge, encouraging health activities and
advocating healthy lifestyle.”
2022 has seen a double-digit growth of Amway
China’s revenue, which could be attributed As the world’s leading direct selling enterprise,
to unprecedented demand for health-related Amway ABOs are essential in carrying out sales and
products, and its new corporate positioning as service function of the company. Thanks to China’s
“holistic health promoter”, as well as ingenious advanced mobile internet infrastructure, Amway has
restructuring of its direct-selling business model. realized total digital transformation that enables its
ABOs to be timely updated with company policy and
“Dating back to the end of 2019, after thorough study product information, take training courses, watch
on the national drive of “Healthy China”, we have live-streaming events, handle purchase transactions
decided upon embarking on the development track
of big health industry. This is not only in line with
the government’s strategic blueprints, but also echo
people’s strong desire to embrace a more wholesome
life,” recalls Frances Yu, President of Amway China.
By 2022, Amway China has made “helping people live
better and healthier life” as its corporate mission and
redefined its new role as “holistic health promoter”.
• Healthy habits, Amway manufacturing plant in Guangzhou Economic & Technological Development District (GETDD)
healthy communities, and
healthy China
As stipulated in the report Frances Yu, delivering a speech at the Launch Ceremony of "Healthy Amway Botanical Research Center in Wuxi, Jiangsu Province
released on the 20th Party China, Our Action" National Health Literacy Improvement Plan on
Congress, China is aiming to May 10, 2022
realize the goal of “Healthy
China” by 2035, which calls
for concerted efforts by
various parties to improve
both people’s health literacy
and their capabilities to stay
healthy. WHO has an official
definition of “health” that
means comprehensive healthy
situation of the body, mind
and social relations.
“As a holistic health Release of 2022 National Health Lifestyle Insight and Intervention Research Report on December 22, 2022
promoter, Amway stands in
a perfect position to provide
comprehensive values,”
Frances introduces, “Firstly,
we could utilize our years’
experience and know-how
in health education, helping
to raise people’s health
perception; secondly, relying
on Nutrilite that combines
sophisticated biological
technology and traditional
herbal nutrition wisdom,
we aim to provide people
with customized diet and
supplement solutions; and
finally, health communities
established by independent
Amway Business Owners
SOUTH CHINA BUSINESS JOURNAL 8
