Page 10 - THE SOUTH CHINA BUSINESS JOURNAL
P. 10
VER STORY
Amway
Emerges a Forerunner
after COVID Stint
Amway manufacturing plant in Guangzhou Economic & Technological Development District (GETDD)
The COVID-19 virus has swept the world • Strategic localization prepares
and brought tremendous business
risk and uncertainty, but the past three for unexpected disruption
years have still witnessed successful US
companies that have smartly discerned Since established its China headquarters and
policy trend, precisely grasped market manufacturing plant in Guangzhou in 1995, Amway
opportunities and achieved remarkable has built up complete operation chain in China
development by nimbly adjusting strategies ranging from R&D, production, logistics, digital tools
and innovatively utilizing corporate assets. to sales and services. Famous for its environment-
friendly household products and plant-based
“Amway, global NO.1 direct- nutrition supplements, Amway has played well
into China’s rising living standards, increasing eco-
selling business and owner mindset and health awareness.
of Nutrilite brand, is such
an exemplary model. The sudden burst of COVID virus at the beginning
of 2020 caught everyone off guard, but thanks
” to its strategic deployment starting from 2015 of
shifting more R&D focus to China and uplifting
manufacturing and digital prowess, Amway has
benefited from its “China First” global strategy
and relentless localization efforts. Besides making
fresh investments to enhance overall operation
capability, Amway has paid special attention to local
sourcing of raw material and speedy deployment of
domestic supply chain. This preemptive move has
7 AMCHAM SOUTH CHINA
Amway
Emerges a Forerunner
after COVID Stint
Amway manufacturing plant in Guangzhou Economic & Technological Development District (GETDD)
The COVID-19 virus has swept the world • Strategic localization prepares
and brought tremendous business
risk and uncertainty, but the past three for unexpected disruption
years have still witnessed successful US
companies that have smartly discerned Since established its China headquarters and
policy trend, precisely grasped market manufacturing plant in Guangzhou in 1995, Amway
opportunities and achieved remarkable has built up complete operation chain in China
development by nimbly adjusting strategies ranging from R&D, production, logistics, digital tools
and innovatively utilizing corporate assets. to sales and services. Famous for its environment-
friendly household products and plant-based
“Amway, global NO.1 direct- nutrition supplements, Amway has played well
into China’s rising living standards, increasing eco-
selling business and owner mindset and health awareness.
of Nutrilite brand, is such
an exemplary model. The sudden burst of COVID virus at the beginning
of 2020 caught everyone off guard, but thanks
” to its strategic deployment starting from 2015 of
shifting more R&D focus to China and uplifting
manufacturing and digital prowess, Amway has
benefited from its “China First” global strategy
and relentless localization efforts. Besides making
fresh investments to enhance overall operation
capability, Amway has paid special attention to local
sourcing of raw material and speedy deployment of
domestic supply chain. This preemptive move has
7 AMCHAM SOUTH CHINA
