Page 8 - The South China Business Journal
P. 8
PTH 3. POSITION:
1. PEOPLE: Identifying your company’s brand positioning
Identifying the type of people and desired in the employment landscape and refining
skills and expertise your company wants to your brand message using concise and
attract – to inform the development of your effective language.
brand image.
2. PRODUCT: 4. PROMOTION:
Regarding the company as a product and Promoting your employer brand – remember,
identifying your company’s unique selling your current employees are your most
proposition, such as what experiences and effective advocates and the best resource for
benefits your company can offer employees promoting your company as an employer.
and prospective employees.
• ADOPTING STRATEGIES TO RETAIN TALENT
Retaining talent, especially excellent talent, is a top priority for any enterprise. Keeping employees loyal,
productive, and employable is an important skill for every leader and HR department to have today.
The first tactic to improve employee retention is to increase flexibility and set boundaries. Flexibility is one
of the things most employees will focus on. Younger workers prefer to be measured by performance rather
than time. A flexible schedule that includes the option to work from home, flexible start and finish times,
paid vacations, career breaks, choice of location, and shorter weekly working hours are attractive perks that
companies can offer to seek and retain top talent.
The second tactic is to make work fun and give good feedback. Whether they are at the office or at home,
leaders can have a big impact on their employees’ work. People who are happy at work will stay longer. The
company should also provide good, actionable feedback and motivation in a timely manner.
Feedback is crucial for employees to learn and grow and helps to foster loyalty and retain employees. People
also need to receive respect and approval for their work, which can come from constructive feedback.
Employee incentives can help satisfy the various needs of and stimulate their enthusiasm for work, so that they
maintain a positive mood, enabling them to fully explore their potential. This will not only improve the efficiency
of the company itself, but also empower its employees to achieve professional progress and achievements.
5 AMCHAM SOUTH CHINA
1. PEOPLE: Identifying your company’s brand positioning
Identifying the type of people and desired in the employment landscape and refining
skills and expertise your company wants to your brand message using concise and
attract – to inform the development of your effective language.
brand image.
2. PRODUCT: 4. PROMOTION:
Regarding the company as a product and Promoting your employer brand – remember,
identifying your company’s unique selling your current employees are your most
proposition, such as what experiences and effective advocates and the best resource for
benefits your company can offer employees promoting your company as an employer.
and prospective employees.
• ADOPTING STRATEGIES TO RETAIN TALENT
Retaining talent, especially excellent talent, is a top priority for any enterprise. Keeping employees loyal,
productive, and employable is an important skill for every leader and HR department to have today.
The first tactic to improve employee retention is to increase flexibility and set boundaries. Flexibility is one
of the things most employees will focus on. Younger workers prefer to be measured by performance rather
than time. A flexible schedule that includes the option to work from home, flexible start and finish times,
paid vacations, career breaks, choice of location, and shorter weekly working hours are attractive perks that
companies can offer to seek and retain top talent.
The second tactic is to make work fun and give good feedback. Whether they are at the office or at home,
leaders can have a big impact on their employees’ work. People who are happy at work will stay longer. The
company should also provide good, actionable feedback and motivation in a timely manner.
Feedback is crucial for employees to learn and grow and helps to foster loyalty and retain employees. People
also need to receive respect and approval for their work, which can come from constructive feedback.
Employee incentives can help satisfy the various needs of and stimulate their enthusiasm for work, so that they
maintain a positive mood, enabling them to fully explore their potential. This will not only improve the efficiency
of the company itself, but also empower its employees to achieve professional progress and achievements.
5 AMCHAM SOUTH CHINA
