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SCOVERY

THE 129TH A Virtual
CANTON FAIR Return

APRIL 15 TO 24

GUANGZHOU, China--The 129th China Import “With the experience of hosting two virtual exhibitions,
and Export Fair (Canton Fair) will once again the 129th Canton Fair will further optimize the
be held online from April 15-24, 2021. The 10-day functions of the platform to improve convenience
virtual exhibition will continue leveraging its leading and service and facilitate successful trading between
digital platform to create new opportunities for global the exhibitors and buyers. To help companies lower
companies, support smooth operation of the industrial their operational costs, the Fair will continue to waive
and supply chains and empower trade partnerships. exhibition fees and any charges on the cross-border
e-commerce platforms that participate in the event
The 129th Canton Fair will correspond with the previous simultaneously. We hope everyone can join us online
exhibition in terms of exhibition sections and product to seek new opportunities and mutual development,”
categories – 50 exhibition sections covering 16 major the China’s Ministry of Commerce said.
product categories will be set up online, with 6 main
themes in the International Pavilion of the exhibition. All of the nearly 25,000 exhibitors can upload
company and product information in the form of
All exhibition zones will go live simultaneously on pictures, videos, 3D, VR and more. After registering in
opening day, covering product exhibition, supply and advance, companies will also be able to optimize live-
sourcing match-making, cross-border e-commerce and streaming resources to support their marketing and
more, as the Canton Fair continues to offer premium communication strategies.
cloud services including information display, real-time
communication, negotiation appointment, and live- The Canton Fair will ensure the privacy of B2B trading
streaming marketing. and allow both buyers and sellers to communicate
and complete orders via a third-party tool of their
To consolidate and expand the achievements of choosing. Canton Fair’s platform will also provide links
national poverty alleviation, the 129th Canton Fair will of video conferencing and social networking to make
establish a special zone for rural revitalization to help communication easier.
the regions that just eradicated poverty to open up the
international market. Last year’s 128th session welcomed buyers from a
record-breaking 226 countries and regions, a truly
39 AMCHAM SOUTH CHINA diversified and international buyer origin mix.

About Canton Fair

The China Import and Export Fair ("Canton Fair"), is held biannually
in Guangzhou every spring and fall. Established in 1957, the fair is now a
comprehensive exhibition with the longest history, highest level, largest
scale and largest number of products as well as the broadest distribution
of buyer origins and the highest business turnover in China.
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