Page 25 - THE SOUTH CHINA BUSINESS JOURNAL
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Sell foods. We would like to express our appreciation
to Haoxiangnin for its effort and support to Be &
Be & Cheery’s core competence lies online while Cheery in the past three years. We hope that Be &
PepsiCo China is a leader in both online and Cheery, led by PepsiCo’s global strategy and vision,
offline channels, especially equipped with our key will become a unique, local-based brand with
customer management capabilities. Together, global perspective, so as to attract globla talents
we could create a truly omni-channel presence and serve the world’s customers”
to more readily serve our consumers anywhere,
anytime; “We are glad to complete the transaction with
PepsiCo. We firmly believe that Be & Cheery
• Marketing and Innovation will have better and greater growth headed by
PepsiCo’s global vision and localization strategies.”
Be &Cheery has over 70MM members and is at the Jubin Shi, Chairman of Haoxiangni said, “For
forefront of data-led marketing and innovation. Haoxiangni, we will leverage our advantages in
Meanwhile PepsiCo has over 23 $1B brands brand, supply chain, channels and R&D developed
globally and owns some of the most well-known over our 29-year hourney to build stable and
F&B brands in China. Together, our rich pool robust growth centred around ‘Red Date +’ and
of consumer and media assets as well as brand Spark programs.”
building expertise will enable us to deliver truly
new and exciting innovation and experiences to As one of the first batch of multinational
our consumers.” companies to enter China, PepsiCo has been
in China for nearly four decades with 7 foods
Be & Cheery Chairman Haoqun Qiu said, plants, 18 potato farms and the largest R&D
“Partnering with PepsiCo is not only a recognition center outside North America. For many years,
of Be & Cheery’s previous achievements, but also PepsiCo has been upholding its long-standing “In
shows our dedication to provide professional China, For China, With China” commitment and
services to our consumers with healthy and safe building a successful food and beverage business
in China, while also actively investing in China’s
development journey by engaging in a range
SOUTH CHINA BUSINESS JOURNAL 22
to Haoxiangnin for its effort and support to Be &
Be & Cheery’s core competence lies online while Cheery in the past three years. We hope that Be &
PepsiCo China is a leader in both online and Cheery, led by PepsiCo’s global strategy and vision,
offline channels, especially equipped with our key will become a unique, local-based brand with
customer management capabilities. Together, global perspective, so as to attract globla talents
we could create a truly omni-channel presence and serve the world’s customers”
to more readily serve our consumers anywhere,
anytime; “We are glad to complete the transaction with
PepsiCo. We firmly believe that Be & Cheery
• Marketing and Innovation will have better and greater growth headed by
PepsiCo’s global vision and localization strategies.”
Be &Cheery has over 70MM members and is at the Jubin Shi, Chairman of Haoxiangni said, “For
forefront of data-led marketing and innovation. Haoxiangni, we will leverage our advantages in
Meanwhile PepsiCo has over 23 $1B brands brand, supply chain, channels and R&D developed
globally and owns some of the most well-known over our 29-year hourney to build stable and
F&B brands in China. Together, our rich pool robust growth centred around ‘Red Date +’ and
of consumer and media assets as well as brand Spark programs.”
building expertise will enable us to deliver truly
new and exciting innovation and experiences to As one of the first batch of multinational
our consumers.” companies to enter China, PepsiCo has been
in China for nearly four decades with 7 foods
Be & Cheery Chairman Haoqun Qiu said, plants, 18 potato farms and the largest R&D
“Partnering with PepsiCo is not only a recognition center outside North America. For many years,
of Be & Cheery’s previous achievements, but also PepsiCo has been upholding its long-standing “In
shows our dedication to provide professional China, For China, With China” commitment and
services to our consumers with healthy and safe building a successful food and beverage business
in China, while also actively investing in China’s
development journey by engaging in a range
SOUTH CHINA BUSINESS JOURNAL 22
