Page 13 - THE SOUTH CHINA BUSINESS JOURNAL
P. 13
en did Korean Air Korean Air entered the Chinese market in December 1994 when
enter the Chinese our first flight landed in Beijing. Today, we have 27 routes in China
market? As Korea’s including Hong Kong and Taiwan. In Guangdong Province, we
flagship carrier in operate a daily flight between Guangzhou-Incheon and Shenzhen-
the domestic and Incheon, and we have five flights between Hong Kong-Incheon
overseas market, every day.
what opportunities
With the rising popularity of low-cost carriers, competition
and challenges have within the aviation industry is now extremely fierce. Moreover,
Korean Air confronted the business environment of the aviation industry is affected by
economic and international affairs, global disasters and more.
so far? Even though we have encountered many difficulties with the ever-
changing business environment, Korean Air continues to be a
market leader.
For example, Korean Air officially started a joint venture
agreement with Delta Air Lines in May 2018. Cooperating with
Delta not only expands our network and flight schedules in
America and some Asian countries, but also improves cooperation
in marketing/sales activities, and boosts the financial outcome
from the routes. As a result of this partnership, we will have the
biggest flight network on the Trans-Pacific routes.
Korean Air was founded in 1969, which means this year will be
our 50th anniversary. It will be an important year for Korean Air as
we strive to maintain our position as leading global carrier. We also
aim to boost the relationship between China and South Korea by
placing more emphasis on the China market in 2019.
South China Business Journal 10
enter the Chinese our first flight landed in Beijing. Today, we have 27 routes in China
market? As Korea’s including Hong Kong and Taiwan. In Guangdong Province, we
flagship carrier in operate a daily flight between Guangzhou-Incheon and Shenzhen-
the domestic and Incheon, and we have five flights between Hong Kong-Incheon
overseas market, every day.
what opportunities
With the rising popularity of low-cost carriers, competition
and challenges have within the aviation industry is now extremely fierce. Moreover,
Korean Air confronted the business environment of the aviation industry is affected by
economic and international affairs, global disasters and more.
so far? Even though we have encountered many difficulties with the ever-
changing business environment, Korean Air continues to be a
market leader.
For example, Korean Air officially started a joint venture
agreement with Delta Air Lines in May 2018. Cooperating with
Delta not only expands our network and flight schedules in
America and some Asian countries, but also improves cooperation
in marketing/sales activities, and boosts the financial outcome
from the routes. As a result of this partnership, we will have the
biggest flight network on the Trans-Pacific routes.
Korean Air was founded in 1969, which means this year will be
our 50th anniversary. It will be an important year for Korean Air as
we strive to maintain our position as leading global carrier. We also
aim to boost the relationship between China and South Korea by
placing more emphasis on the China market in 2019.
South China Business Journal 10
