Page 15 - The South China Business Journal

Management Limited Company?? is a reference to

the Chinese swimmer Fu Yuanhui, who attributed

her Olympic success to channeling prehistoric

powers. Businesses that include cultural references

and internet memes such as ??rehistoric powers??

as a way to market themselves may now find

Long, themselves in the crosshairs of AIC regulators.

N SSensitive Under the new guidelines, other types of banned
company names include those that contain:

?? Names that have negative political connotation
(e.g. ??hi Na??, ??lack Sun??, ??arge Landowner??);
?? References to terrorism, separatism, or extremism
(e.g. ??9/11??, ??ast Turkistan??, ??ccupy??);
?? References to colonial culture (e.g. ??amato??,
??ormosa??);
?? References to other illegal organizations (e.g.
Falun Gong);
?? References to undesirable ??eudal era?? cultural
concepts and superstitions that hinder social stability;

?? References to drug, obscenity, eroticism, and gambling;

?? References to current and revolutionary Chinese

leaders or the People?? Liberation Army (e.g. Dong

CompanyCunrui,LeiFeng);
?? Language that discriminates against genders,
sexes, races, or ethnicities;
Name
?? References to religious organizations or
significant religious elements (e.g. ??hristianity??,
??uddhism??, ??slam??);
?? Names of foreign countries, regions, or names of
international organizations;
?? Names that give the impression that they are non-
profit organizations;
?? Names that include names of political parties,
organizations, and designation of troops;
?? Name of region, industry, and organization
structure (e.g. ??eijing??, ??teel??, ??FOE??);
?? Names that refer to prohibited sectors;
?? Names that mimic existing brands;
?? Names that say they are ??ational?? or ??he best??; and,
?? Names of occupations, positions, degrees, job
titles, military ranks, and police ranks.

SOUTH CHINA BUSINESS JOURNAL 13