Page 15 - The South China Business Journal

Management Limited Company” is a reference to

the Chinese swimmer Fu Yuanhui, who attributed

her Olympic success to channeling prehistoric

powers. Businesses that include cultural references

and internet memes such as “prehistoric powers”

as a way to market themselves may now find

Long, themselves in the crosshairs of AIC regulators.

N SSensitive Under the new guidelines, other types of banned
company names include those that contain:

• Names that have negative political connotation
(e.g. “Chi Na”, “Black Sun”, “Large Landowner”);
• References to terrorism, separatism, or extremism
(e.g. “9/11”, “East Turkistan”, “Occupy”);
• References to colonial culture (e.g. “Yamato”,
“Formosa”);
• References to other illegal organizations (e.g.
Falun Gong);
• References to undesirable ‘feudal era’ cultural
concepts and superstitions that hinder social stability;

• References to drug, obscenity, eroticism, and gambling;

• References to current and revolutionary Chinese

leaders or the People’s Liberation Army (e.g. Dong

CompanyCunrui,LeiFeng);
• Language that discriminates against genders,
sexes, races, or ethnicities;
Name
• References to religious organizations or
significant religious elements (e.g. “Christianity”,
“Buddhism”, “Islam”);
• Names of foreign countries, regions, or names of
international organizations;
• Names that give the impression that they are non-
profit organizations;
• Names that include names of political parties,
organizations, and designation of troops;
• Name of region, industry, and organization
structure (e.g. “Beijing”, “Steel”, “WFOE”);
• Names that refer to prohibited sectors;
• Names that mimic existing brands;
• Names that say they are “national” or “the best”; and,
• Names of occupations, positions, degrees, job
titles, military ranks, and police ranks.

SOUTH CHINA BUSINESS JOURNAL 13