Page 14 - The South China Business Journal
P. 14
PTH
China
B AWeird,
Acompany in northwest China and
that has gained notoriety for its and outlandish names - Uncle Niu’s uncovered numerous examples of
verbose name - ‘There Is a Group registered name is 39 characters in company names that authorities
of Young People With Dreams, Chinese - foreign companies should might consider “too weird”,
Who Believe They Can Make consider whether the new rules including:
the Wonders of Life Under the could affect their brand. Existing
Leadership of Uncle Niu Internet businesses whose names include • Anping County Scared of Wife
Technology Co. Ltd.’ - will have to puns or religious references, for Netting Products Factory;
change its name in the wake of new example, could run into problems • Beijing Under My Wife’s Thumb
company naming regulations. with the new rules, while new Technology Co. Ltd.;
registrants will need to consider the • Hangzhou No Trouble Looking for
The Rules for the Prohibition guidelines when entering China. Trouble Internet Technology;
and Restriction of Enterprise • King of Nanning, Guangxi, and His
Names, released by China’s State Names now banned by the Friends Trading Co. Ltd.;
Administration for Industry and regulations • Shenyang Prehistoric Powers Hotel
Commerce (SAIC), ban businesses Management Limited Company;
from registering company names The regulations ban names that • There Is a Group of Young People
authorities consider “weird”, are entire sentences or paragraphs, With Dreams, Who Believe They
overly long, politically sensitive, like that of Uncle Niu. There is Can Make the Wonders of Life
or mimicking existing brands. no formal character limit on the Under the Leadership of Uncle Niu
Businesses already registered length of permitted names; rather, Internet Technology Co. Ltd.; and
with names authorities deem it appears that local regulators will • What Are You Looking At
inappropriate may be compelled to have discretion to determine if they Shenzhen Technology Company.
alter them. The new rules came into are compliant.
effect on July 31, 2017. Although many of the above
The rules also ban names that company names appear nonsensical,
While authorities mainly designed are “too weird”, which is a more there is business logic behind
the regulations to curb unwieldy subjective designation. Media some of them. For example,
outlets and social media users have “Shenyang Prehistoric Powers Hotel
12 AMCHAM SOUTH CHINA
China
B AWeird,
Acompany in northwest China and
that has gained notoriety for its and outlandish names - Uncle Niu’s uncovered numerous examples of
verbose name - ‘There Is a Group registered name is 39 characters in company names that authorities
of Young People With Dreams, Chinese - foreign companies should might consider “too weird”,
Who Believe They Can Make consider whether the new rules including:
the Wonders of Life Under the could affect their brand. Existing
Leadership of Uncle Niu Internet businesses whose names include • Anping County Scared of Wife
Technology Co. Ltd.’ - will have to puns or religious references, for Netting Products Factory;
change its name in the wake of new example, could run into problems • Beijing Under My Wife’s Thumb
company naming regulations. with the new rules, while new Technology Co. Ltd.;
registrants will need to consider the • Hangzhou No Trouble Looking for
The Rules for the Prohibition guidelines when entering China. Trouble Internet Technology;
and Restriction of Enterprise • King of Nanning, Guangxi, and His
Names, released by China’s State Names now banned by the Friends Trading Co. Ltd.;
Administration for Industry and regulations • Shenyang Prehistoric Powers Hotel
Commerce (SAIC), ban businesses Management Limited Company;
from registering company names The regulations ban names that • There Is a Group of Young People
authorities consider “weird”, are entire sentences or paragraphs, With Dreams, Who Believe They
overly long, politically sensitive, like that of Uncle Niu. There is Can Make the Wonders of Life
or mimicking existing brands. no formal character limit on the Under the Leadership of Uncle Niu
Businesses already registered length of permitted names; rather, Internet Technology Co. Ltd.; and
with names authorities deem it appears that local regulators will • What Are You Looking At
inappropriate may be compelled to have discretion to determine if they Shenzhen Technology Company.
alter them. The new rules came into are compliant.
effect on July 31, 2017. Although many of the above
The rules also ban names that company names appear nonsensical,
While authorities mainly designed are “too weird”, which is a more there is business logic behind
the regulations to curb unwieldy subjective designation. Media some of them. For example,
outlets and social media users have “Shenyang Prehistoric Powers Hotel
12 AMCHAM SOUTH CHINA
