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South China Business Journal
CHINA BRIEFING
Investing in China’s Small
Household Appliances Market
By: Jake Liddle, Dezan Shira & Associates
2014 PROVED A hard year for China’s sales of small household appliances, which percent to US$176.1 billion in the last five
household appliances industry, caused occupies a large quantity of the country’s years. HKTDC’s China Kitchen Electrical
by global economic uncertainty, a slump overall electronics market. Appliance Market Report claims that
in the country’s housing market and cuts China’s urbanization rate, which stood at
made to household appliance subsidies According to IBIS World’s 2015 Home 53.7 percent in 2013 and has increased
by the government. Despite this, China’s Appliance Stores Market Research Report, annually by more than one percent, is
large consumer market – in particular the Chinese home appliance stores’ annual the main reason for the industry’s stable
rising middle class – continues to boost revenue has increased at a rate of 6.1 growth. Additionally, rural populations
6
CHINA BRIEFING
Investing in China’s Small
Household Appliances Market
By: Jake Liddle, Dezan Shira & Associates
2014 PROVED A hard year for China’s sales of small household appliances, which percent to US$176.1 billion in the last five
household appliances industry, caused occupies a large quantity of the country’s years. HKTDC’s China Kitchen Electrical
by global economic uncertainty, a slump overall electronics market. Appliance Market Report claims that
in the country’s housing market and cuts China’s urbanization rate, which stood at
made to household appliance subsidies According to IBIS World’s 2015 Home 53.7 percent in 2013 and has increased
by the government. Despite this, China’s Appliance Stores Market Research Report, annually by more than one percent, is
large consumer market – in particular the Chinese home appliance stores’ annual the main reason for the industry’s stable
rising middle class – continues to boost revenue has increased at a rate of 6.1 growth. Additionally, rural populations
6
