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South China Business Journal
HIGHLIGHTS The 118th Canton Fair
“New initiatives set to make China’s best trade show better”
Leading enterprises from Data collection and analysis
China and around the globe will has also been strengthened,
soon gather in Guangzhou for¬ the 118th with a new online smart
Canton Fair, set to kick off on October centre providing invaluable
15. Thanks to a whole raft of upgrades real-time information
and new initiatives, the latest installment on purchasing trends.
of China’s most prestigious trade fair Facebook has been used to
promises to be more diverse, user-friendly learn more about buyers
and profitable than ever. and identify their needs,
and to promote the Fair
As a window for the Chinese marketplace, itself.
the Canton Fair is an unrivalled platform
for generating business. This October In line with China’s One
more products than ever will be on Belt, One Road initiative
display at the event, with 25 sections (OBOR), promotional
such as gardening, lighting and outdoor video link activities have
spa subdivided into smaller zones. For been conducted in 8
the first time ever, the Canton Fair will OBOR countries, while
also promote the products of exhibitors similar events have
through its full suite of media platforms. been staged in 15 other
countries. The Fair’s
With close to 1000 stands, the 118th various invitational
Canton Fair will boast a much enlarged programs and discounted
International Pavilion. Australian firms ticket partnership with
will exhibit here for the first time, while China Southern Airlines
a host of countries - such as the United continue to prove highly
States, Italy, the United Kingdom successful.
and Denmark - will also be strongly
represented. Last but not least, the
118th Canton Fair will be
Rubbing shoulders in the home appliance clean, green and safe,
and textile exhibition areas, international with 80 percent of booths
and Chinese companies will continue to using green technology.
play their part in boosting import-export
figures, while the Canton Fair Product For further information on the 118th Canton Fair
Design & Trade Promotion Center will please visit:
work to raise the level of innovation and http://www.cantonfair.org.cn/en/index.asp
design excellence of exhibitors further.
For media enquiries:
The 118th Canton Fair will be the smartest Ms. Chloe Cai
and most technologically sophisticated Tel: +86-20-8913 8622
fair ever. Organizers have introduced a Email: caiyiyi@cantonfair.org.cn
smartphone-based service, enhancing
the functionality of the event’s WeChat
account and official website.
26
HIGHLIGHTS The 118th Canton Fair
“New initiatives set to make China’s best trade show better”
Leading enterprises from Data collection and analysis
China and around the globe will has also been strengthened,
soon gather in Guangzhou for¬ the 118th with a new online smart
Canton Fair, set to kick off on October centre providing invaluable
15. Thanks to a whole raft of upgrades real-time information
and new initiatives, the latest installment on purchasing trends.
of China’s most prestigious trade fair Facebook has been used to
promises to be more diverse, user-friendly learn more about buyers
and profitable than ever. and identify their needs,
and to promote the Fair
As a window for the Chinese marketplace, itself.
the Canton Fair is an unrivalled platform
for generating business. This October In line with China’s One
more products than ever will be on Belt, One Road initiative
display at the event, with 25 sections (OBOR), promotional
such as gardening, lighting and outdoor video link activities have
spa subdivided into smaller zones. For been conducted in 8
the first time ever, the Canton Fair will OBOR countries, while
also promote the products of exhibitors similar events have
through its full suite of media platforms. been staged in 15 other
countries. The Fair’s
With close to 1000 stands, the 118th various invitational
Canton Fair will boast a much enlarged programs and discounted
International Pavilion. Australian firms ticket partnership with
will exhibit here for the first time, while China Southern Airlines
a host of countries - such as the United continue to prove highly
States, Italy, the United Kingdom successful.
and Denmark - will also be strongly
represented. Last but not least, the
118th Canton Fair will be
Rubbing shoulders in the home appliance clean, green and safe,
and textile exhibition areas, international with 80 percent of booths
and Chinese companies will continue to using green technology.
play their part in boosting import-export
figures, while the Canton Fair Product For further information on the 118th Canton Fair
Design & Trade Promotion Center will please visit:
work to raise the level of innovation and http://www.cantonfair.org.cn/en/index.asp
design excellence of exhibitors further.
For media enquiries:
The 118th Canton Fair will be the smartest Ms. Chloe Cai
and most technologically sophisticated Tel: +86-20-8913 8622
fair ever. Organizers have introduced a Email: caiyiyi@cantonfair.org.cn
smartphone-based service, enhancing
the functionality of the event’s WeChat
account and official website.
26
