Page 32 - 2024 Special Report on the State of Business in South China
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62% of the companies studied are optimistic 62%的受访企业对中国市场的前景持乐观态
about the prospect of the Chinese market, 度，该比例相较2022年下降4%，延续了自疫
a drop of 4% from 2022, continuing the trend 情爆发以来逐年下降的趋势。有趣的是，按照受访企
of decrease since the outbreak of COVID-19. 业的来源国和所属行业进行对比，表示2023年在华营
Interestingly, when categorized by countries and 收有所减少的美资企业（43%）和制造业企业（50%）
industry segments, American companies (43%) 比例最高。尽管美资企业和制造业企业在营收增长方
and manufacturing companies (50%) represent 面受冲击最大，但60%的美资企业和68%的制造业企
the largest proportion of businesses that 业看好中国市场，同比分别增长7%和3%。在专业服
experienced drop in revenues in China in 2023. 务业中，两成受访企业（20%）表达了负面的市场增长
Although American companies and manufacturing 预期。
companies are the hardest hit in terms of revenue
growth, 60% of American companies and 68% of
manufacturing companies stay sanguine about
the Chinese market, up by 7% and 3% respectively.
20% of the companies engaged in professional
services express their pessimism.
Figure 26. Comparison of Business Outlook in China (2019-2023)
图表 26. 对中国市场增长的期望对比（2019-2023）
Optimistic Slightly optimistic Neutral
乐观 较为乐观 中立
Slightly pessimistic Pessimistic
较为悲观 悲观
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about the prospect of the Chinese market, 度，该比例相较2022年下降4%，延续了自疫
a drop of 4% from 2022, continuing the trend 情爆发以来逐年下降的趋势。有趣的是，按照受访企
of decrease since the outbreak of COVID-19. 业的来源国和所属行业进行对比，表示2023年在华营
Interestingly, when categorized by countries and 收有所减少的美资企业（43%）和制造业企业（50%）
industry segments, American companies (43%) 比例最高。尽管美资企业和制造业企业在营收增长方
and manufacturing companies (50%) represent 面受冲击最大，但60%的美资企业和68%的制造业企
the largest proportion of businesses that 业看好中国市场，同比分别增长7%和3%。在专业服
experienced drop in revenues in China in 2023. 务业中，两成受访企业（20%）表达了负面的市场增长
Although American companies and manufacturing 预期。
companies are the hardest hit in terms of revenue
growth, 60% of American companies and 68% of
manufacturing companies stay sanguine about
the Chinese market, up by 7% and 3% respectively.
20% of the companies engaged in professional
services express their pessimism.
Figure 26. Comparison of Business Outlook in China (2019-2023)
图表 26. 对中国市场增长的期望对比（2019-2023）
Optimistic Slightly optimistic Neutral
乐观 较为乐观 中立
Slightly pessimistic Pessimistic
较为悲观 悲观
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