Page 30 - 2024 Special Report on the State of Business in South China

nerally speaking, companies studied 总体而言，受访企业认为在中国能获得较高
believe that they enjoy a high rate of 的投资回报率。八成受访企业（80%）表示
return on investment (ROI) in China. 80% of 2023年在华总体投资回报率为正值或较大正值，该
the participating companies report that their 比例远高于疫情三年间（2020年至2022年）的正投资
overall ROI in China is positive or very positive, a 回报率平均值（74%）。过半受访企业（51%）认为相较
proportion far higher than the average positive 全球总体投资回报率，其在华总体投资回报率更佳。
ROI (74%) during three years of the pandemic 按照受访企业的来源国进行对比，54%的中资企业和
(2020 to 2022). Compared with their overall return 51%的美资企业认为其在华总体投资回报率比其他
on global investment, over half of the companies 国家或地区的总体投资回报率更高，但仍有17%的美
studied (51%) believe that their overall ROI in 资企业认为相比其全球总体投资回报率，其在华总体
China is better. When categorized by countries, 投资回报率不理想。
54% of Chinese companies and 51% of American
companies consider their overall ROI in China
to be higher than that in other countries and
regions. Still, 17% of American companies claim
that their overall ROI in China is not satisfactory in
comparison with their global one.

Figure 22. Comparison of Overall Return on Investment in China (2019-2023)
图表 22. 在华总体投资回报率对比（2019-2023）

Very positive return on investment Positive return on investment Break even
(20% or more) (1 ~ 20%) 正负持平
较大正值 (大于20%) 正值 (1 ~ 20%)

Negative return on investment Very negative return on investment
(1 ~ 20%) (20% or more)
负值 (1 ~ 20%) 较大负值 (大于20%)

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