Page 22 - THE SOUTH CHINA BUSINESS JOURNAL
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PRESSO is the pioneer and reference for highest-quality portioned coffee. The company works with more than 110,000 farmers in
14 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes.
Launched in 2003 in collaboration with the NGO The Rainforest Alliance, the program helps to improve the yield and quality of harvests,
ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
Headquartered in Lausanne, Switzerland, NESPRESSO operates in 84 countries and has 14,250 employees. In 2019, it operated a global
retail network of 810 boutiques. The brand currently has more than 100,000 points to collect its used capsules globally, enabling 91% of
its consumers to recycle.
In 2005, NESPRESSO officially appointed the famous American actor George Clooney as its global brand ambassador. He has been
featured in NESPRESSO brand campaigns alongside other celebrities. NESPRESSO’s high-end brand positioning and the expression of
the integrity of the coffee culture has been perfectly displayed through different stories.
In 2007, NESPRESSO entered the Chinese market.
In the past years, NESPRESSO has opened 15 boutiques in Beijing, Shanghai, Chengdu, Guangzhou, Hangzhou and Shenzhen with
additional 30 corners and 130 POS (point-of-sale), as well as the brand's official website (www.NESPRESSO.com), customer relationship
center (400 1200 600) and business solutions for B2B customers (400 1200 800).
On 10 October 2019, NESPRESSO officially unveiled its new chinese brand name, Nong Yu Ka Fei (浓遇咖啡), in an effort to express
NESPRESSO’s brand purpose of “inspiring tasteful & meaningful living” in a Chinese verbal interpretation, and commitment to deliver
high quality and exclusive coffee moment experience to Chinese coffee lovers.
NESPRESSO CARBON NEUTRALITY
In September 2020, NESPRESSO committed that every cup of NESPRESSO coffee, both for at-home and for professional customers, will
be carbon neutral by the end of 2022. This new ambition builds on more than 10 years of work during which Nespresso has reduced its
carbon emissions and compensated the remainder through agroforestry. The new reality we are all facing has also moved us to accelerate
our plans in order to achieve in 2 years what we had initially planned to accomplish over the course of 10 years.
First, we commit to accelerate reducing, Second, we commit that by 2022 your Our third commitment is to ensure farmers
reusing and recycling. This year we have cup of Nespresso will be fully carbon achieve a stable and viable living from coffee.
already started using recycled aluminium neutral. We are continuing to reduce the We build on 20 years of partnership with
in our in home-capsules to complement footprint of each cup and are expanding farmers, paying them premium coffee prices
the already existing capsule collection tree planting in and around coffee farms to and encouraging sustainable practices. We
systems in place to make sure the infinitely compensate the remaining emissions of a will work with our partners at Fairtrade to
recyclable aluminium is given a second life cup of Nespresso with our NGO partners, increase the share of our certified coffees,
after use, and never wasted. the Rainforest Alliance and PUR Projet. reducing the risk from market and currency
unpredictability in order to protect Nespresso
farming communities.
THE FUTURE HAS INSPIRED US TO CONNECT PEOPLE
FROM WORKPLACES TO LIVING PLACES
Your working environment has evolved to be more connected, flexible,
conversational and diverse as to improve well-being and seamless interactions.
And teams that share more are stronger teams. The rules have changed.
Nespresso Professional supports your mutation.
COFFEE INSPIRES TASTEFUL AND MEANINGFUL RELATIONSHIPS
Listening, talking, sharing, connections happen anywhere, anytime… through
high quality coffee moments. Because coffee plays a central and social role of
openness to others, to ideas, to shared values.
ONE TEAM, DIVERSE PERSONALITIES
In all teams, each personality is a real asset. And each personality has its own
coffee cravings.
NESPRESSO MOMENTO DESIGNED FOR MEANINGFUL COFFEE
EXPERIENCES
Office kitchens, conferences areas, meeting rooms, high traffics areas… The
Nespresso Momento solution has been designed to fully support your specific
needs. Choose the right machine for the right place and desires.
NESPRESSO MOMENTO LIVE A NEW COFFEE EXPERIENCE AT
WORK
More connected, flexible, conversational, diverse... your working environment
has become a living place designed around well-being and seamless interactions.
And the Nespresso Momento is just the right coffee solution to embrace your
environment.
Contact Information NESPRESSO MOMENT
Sandy Xu | Regional Sales Manager-South What else?
Nestle Nespresso Beijing Ltd
Tel : 020-81180007 | Email : sandy.xu@nespresso.com
19 AMCHAM SOUTH CHINA
14 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes.
Launched in 2003 in collaboration with the NGO The Rainforest Alliance, the program helps to improve the yield and quality of harvests,
ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
Headquartered in Lausanne, Switzerland, NESPRESSO operates in 84 countries and has 14,250 employees. In 2019, it operated a global
retail network of 810 boutiques. The brand currently has more than 100,000 points to collect its used capsules globally, enabling 91% of
its consumers to recycle.
In 2005, NESPRESSO officially appointed the famous American actor George Clooney as its global brand ambassador. He has been
featured in NESPRESSO brand campaigns alongside other celebrities. NESPRESSO’s high-end brand positioning and the expression of
the integrity of the coffee culture has been perfectly displayed through different stories.
In 2007, NESPRESSO entered the Chinese market.
In the past years, NESPRESSO has opened 15 boutiques in Beijing, Shanghai, Chengdu, Guangzhou, Hangzhou and Shenzhen with
additional 30 corners and 130 POS (point-of-sale), as well as the brand's official website (www.NESPRESSO.com), customer relationship
center (400 1200 600) and business solutions for B2B customers (400 1200 800).
On 10 October 2019, NESPRESSO officially unveiled its new chinese brand name, Nong Yu Ka Fei (浓遇咖啡), in an effort to express
NESPRESSO’s brand purpose of “inspiring tasteful & meaningful living” in a Chinese verbal interpretation, and commitment to deliver
high quality and exclusive coffee moment experience to Chinese coffee lovers.
NESPRESSO CARBON NEUTRALITY
In September 2020, NESPRESSO committed that every cup of NESPRESSO coffee, both for at-home and for professional customers, will
be carbon neutral by the end of 2022. This new ambition builds on more than 10 years of work during which Nespresso has reduced its
carbon emissions and compensated the remainder through agroforestry. The new reality we are all facing has also moved us to accelerate
our plans in order to achieve in 2 years what we had initially planned to accomplish over the course of 10 years.
First, we commit to accelerate reducing, Second, we commit that by 2022 your Our third commitment is to ensure farmers
reusing and recycling. This year we have cup of Nespresso will be fully carbon achieve a stable and viable living from coffee.
already started using recycled aluminium neutral. We are continuing to reduce the We build on 20 years of partnership with
in our in home-capsules to complement footprint of each cup and are expanding farmers, paying them premium coffee prices
the already existing capsule collection tree planting in and around coffee farms to and encouraging sustainable practices. We
systems in place to make sure the infinitely compensate the remaining emissions of a will work with our partners at Fairtrade to
recyclable aluminium is given a second life cup of Nespresso with our NGO partners, increase the share of our certified coffees,
after use, and never wasted. the Rainforest Alliance and PUR Projet. reducing the risk from market and currency
unpredictability in order to protect Nespresso
farming communities.
THE FUTURE HAS INSPIRED US TO CONNECT PEOPLE
FROM WORKPLACES TO LIVING PLACES
Your working environment has evolved to be more connected, flexible,
conversational and diverse as to improve well-being and seamless interactions.
And teams that share more are stronger teams. The rules have changed.
Nespresso Professional supports your mutation.
COFFEE INSPIRES TASTEFUL AND MEANINGFUL RELATIONSHIPS
Listening, talking, sharing, connections happen anywhere, anytime… through
high quality coffee moments. Because coffee plays a central and social role of
openness to others, to ideas, to shared values.
ONE TEAM, DIVERSE PERSONALITIES
In all teams, each personality is a real asset. And each personality has its own
coffee cravings.
NESPRESSO MOMENTO DESIGNED FOR MEANINGFUL COFFEE
EXPERIENCES
Office kitchens, conferences areas, meeting rooms, high traffics areas… The
Nespresso Momento solution has been designed to fully support your specific
needs. Choose the right machine for the right place and desires.
NESPRESSO MOMENTO LIVE A NEW COFFEE EXPERIENCE AT
WORK
More connected, flexible, conversational, diverse... your working environment
has become a living place designed around well-being and seamless interactions.
And the Nespresso Momento is just the right coffee solution to embrace your
environment.
Contact Information NESPRESSO MOMENT
Sandy Xu | Regional Sales Manager-South What else?
Nestle Nespresso Beijing Ltd
Tel : 020-81180007 | Email : sandy.xu@nespresso.com
19 AMCHAM SOUTH CHINA
