Page 22 - THE SOUTH CHINA BUSINESS JOURNAL
P. 22
MMUNITY NEWS
Soy sauce factory opens as
Master Chinese taste buds
Kraft Heinz, one of the largest food conserve energy, protect the environment
and beverage companies in the world, and reduce emissions through Kraft Heinz's
opened its new factory on August 28th in global environmental management system.
Yangjiang, Guangdong province, further A series of measures have been taken to
expanding its business in China. operate the environmental management
system and facilities, and strengthen the
Based on confidence in the business monitoring of environmental factors.
environment and further growth of soy
sauce consumption in the Chinese market, Kraft Heinz's Master is an iconic brand of
Kraft Heinz started the construction of the Weijixian soy sauce. In 1983, the company
Yangjiang soy sauce production base in started producing the soy sauce. Since its
2017, which covers 150,000 square meters. establishment, Master has been committed
to providing Weijixian taste for customers.
At an investment 700 million yuan (＄100
million) in total, it is one of the company's With its high quality, Weijixian soy sauce is
largest projects in recent years. popular among customers and widely used
in the steamed, stir-fried and cold dishes of
According to the company, the Kraft Heinz Zhejiang, Fujian and Guangdong province.
China Yangjiang Soy Sauce Production Base
will focus on producing a soy sauce product A market research report of Guangdong and
series called Weijixian under its Master Fujian province in May 2020 released by
brand. This will expand to more sauces and Nielsen, a global marketing data collection
condiments in the future. The products and analytics services provider, showed that
will be sold in Southern and Central China the market share of Master takes the lead
regions. among all ambrosial soy sauce products
there.
The company said that high automation
is the key characteristic of the Yangjiang According to Kraft Heinz, the soy sauce
factory. Based on Kraft Heinz's global industry is estimated to be worth $12
resources and management experience, the billion and increases 8 percent every year.
factory is equipped with a series of highly As consumer demand for quality products
automated production lines, including has increased in recent years, Kraft Heinz
a central production control system and sees great potential in the Chinese market.
automated filling machine.
Rodrigo Wickbold, president of Kraft
These systems allow complete automatic Heinz Asia and China, said: China is an
control from raw material management, important strategic market of Kraft Heinz.
soy sauce brewing production to finished We are confident of China's future market
product testing. This realizes the stable, potential. From creating iconic brands
efficient and safe production of every bottle to investing in state-of-the-art facilities,
of soy sauce. I believe Master is on the right path to
become a leading brand in the Chinese
The factory is also making efforts to sauce market.
19 AMCHAM SOUTH CHINA
Soy sauce factory opens as
Master Chinese taste buds
Kraft Heinz, one of the largest food conserve energy, protect the environment
and beverage companies in the world, and reduce emissions through Kraft Heinz's
opened its new factory on August 28th in global environmental management system.
Yangjiang, Guangdong province, further A series of measures have been taken to
expanding its business in China. operate the environmental management
system and facilities, and strengthen the
Based on confidence in the business monitoring of environmental factors.
environment and further growth of soy
sauce consumption in the Chinese market, Kraft Heinz's Master is an iconic brand of
Kraft Heinz started the construction of the Weijixian soy sauce. In 1983, the company
Yangjiang soy sauce production base in started producing the soy sauce. Since its
2017, which covers 150,000 square meters. establishment, Master has been committed
to providing Weijixian taste for customers.
At an investment 700 million yuan (＄100
million) in total, it is one of the company's With its high quality, Weijixian soy sauce is
largest projects in recent years. popular among customers and widely used
in the steamed, stir-fried and cold dishes of
According to the company, the Kraft Heinz Zhejiang, Fujian and Guangdong province.
China Yangjiang Soy Sauce Production Base
will focus on producing a soy sauce product A market research report of Guangdong and
series called Weijixian under its Master Fujian province in May 2020 released by
brand. This will expand to more sauces and Nielsen, a global marketing data collection
condiments in the future. The products and analytics services provider, showed that
will be sold in Southern and Central China the market share of Master takes the lead
regions. among all ambrosial soy sauce products
there.
The company said that high automation
is the key characteristic of the Yangjiang According to Kraft Heinz, the soy sauce
factory. Based on Kraft Heinz's global industry is estimated to be worth $12
resources and management experience, the billion and increases 8 percent every year.
factory is equipped with a series of highly As consumer demand for quality products
automated production lines, including has increased in recent years, Kraft Heinz
a central production control system and sees great potential in the Chinese market.
automated filling machine.
Rodrigo Wickbold, president of Kraft
These systems allow complete automatic Heinz Asia and China, said: China is an
control from raw material management, important strategic market of Kraft Heinz.
soy sauce brewing production to finished We are confident of China's future market
product testing. This realizes the stable, potential. From creating iconic brands
efficient and safe production of every bottle to investing in state-of-the-art facilities,
of soy sauce. I believe Master is on the right path to
become a leading brand in the Chinese
The factory is also making efforts to sauce market.
19 AMCHAM SOUTH CHINA
