Page 30 - 2025 Special Report

ost companies studied are enjoying a high 部分受访企业在中国能获得较高的投资回
Mrate of return on investment in China. 大报率。73%的受访企业表示2024年在华总
73% of the participating companies indicate that 体投资回报率为正值或较大正值。
their overall return on investment in China in 2024
is positive or very positive.
然而，相较全球总体投资回报率，39%的受访
企业认为其在华总体投资回报率更佳，该比例相较
However, compared with their overall return on
global investment, 39% believe that their overall 2023年下降了12个百分点。按照受访企业的来源国
return on investment in China is better, reflecting 进行对比，认为在华总体投资回报率优于其全球总体
a 12pp decrease from 2023. When categorized by 投资回报率的美资企业比例同比下降15个百分点至
country, the proportion of American companies 36%。消费产品及服务行业的下降幅度最为显著，该
reporting a higher return on investment in China 行业在华总体投资回报率优于其全球总体投资回报
than globally has fallen by 15pp to 36%. The most 率的企业比例同比大幅下降20个百分点至30%。
significant decline is in the consumption products
and services sector, which sees a drastic 20pp fall
in those experiencing a higher overall return on
investment in China compared to their global
performance (30%).

Figure 22. Comparison of Overall Return on Investment in China (2019-2024)
图表 22. 在华总体投资回报率对比（2019-2024）

Very positive return on investment Positive return on investment Break even
(20% or more) (1 ~ 20%) 正负持平

较大正值 (大于20%) 正值 (1 ~ 20%)
Negative return on investment Very negative return on investment
(1 ~ 20%) (20% or more)
负值 (1 ~ 20%) 较大负值 (大于20%)

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