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should see full application in the development and mutually beneficial to all parties concerned.
process of elderly care finance. It is in this way Additionally, there is a growing need for education
that elderly care finance integration can be and training for the elderly, and such demand
encouraged further in the GBA, thereby providing encourages the development of training institutes,
more convenient, effective and safer elderly such as university for seniors and interest
care financial services. By the promotion of courses. These are the key avenues through which
the development of big data platforms, elderly the elderly continue to engage in the society,
care data can be analyzed to effectuate precise maintaining mental health and also drive growth in
alignment of appropriate elderly care services the education economy.
and resources. In this process, the continuous
coordination of data security laws is critical in 5.5. Synergistic development in the
ensuring cross boundary data flows that are Greater Bay Area: the establishment of
legally compliant. specialty elderly care services with a vision

5.4. An ecology of diversity: elderly 5.5.1. Complementary strengths amongst regions
care services models that meet
market expectations In fulfilling the vision of the GBA, the joint
development of cross-border elderly care has
5.4.1. Integrating health care, elderly care and become an unmistakable trend. Hong Kong, with a
culture tourism well-developed finance and insurance industry with
cutting-edge service experience, should enhance
A key task in industry development is the the cooperation with the Chinese mainland in
creation of a diverse array of cross-border elderly the areas of elderly health care protection and
care services with fulfilment-oriented programs. commercial insurance. Its role is especially apt in
The governments and the relevant organizations exploring the possibilities of cross-border health
must focus on the cultural and psychological care insurance and financial services systems and
needs of the elderly. By promoting a dynamic actively promoting exchanges between elderly care
selection of programs in health care, elderly care, service organizations and professional care talent.
tourism and culture, the industry should establish Macau and Zhuhai should cooperate closely
a comprehensive and effective Silver Economy in capitalizing on the policy advantages of the
industry chain. Innovative models incorporating Guangdong-Macao In-Depth Cooperation Zone in
a fusion of health care, elderly care and culture Hengqin. As cooperation is enhanced in respect
travel require thoughtful input, and only then will of Zhuhai’s construction of elderly care services
the elderly care of the future be able to cater fully facilities and infrastructures and the management
to the diverse needs in aging well. of operations, specialty elderly care services
should also be developed in the parallel.
5.4.2. Education and cultural services for the elderly
5.5.2. Specialty services and industry development
Elderly care-related enterprises must begin with
in-depth market research to understand the needs With a wealth of resources in health care and
and preferences of the elderly. They should promote education, Guangzhou is well-positioned to create
pragmatic products and services that enhance the integrated elderly care communities that offer
quality of life for the elderly, with features that all-in-one health care, cultural and educational,
provide convenience as well as spiritual fulfilment. and leisure and entertainment functions. This
Forging close partnerships amongst different will be sure to satisfy the Hong Kong and Macau
enterprises will enable the creation of joint cultural elderly’s yearning for aging well. Shenzhen, with
and tourism programs for the elderly that they its strengths as a science and technology hub, is
serve. Another innovative initiative is the organic the bedrock for the development of smart elderly
integration of elderly care communities in tourist care. It will serve as the demonstration point for
attraction sites, a development that underscores the provision of smart and convenient elderly care
the principle of high efficiency in shared resources services for the Hong Kong and Macau elderly. Its

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