Page 46 - 2024 Special Report on the State of Business in South China
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For those who have plans for reinvestment 计划2024年在中国进行再投资的受访企业
in China in 2024, 45% state that the primary 中，45%表示销售、营销和业务拓展是未
area of investment is sales, marketing and 来一年的首要投资领域，其他重点投资领域包括研发
business development. Other key areas include （38%）、自动化和生产率提高（32%）和员工发展及
research and development (38%), automation 培训（31%）等。
and productivity development (32%), and staff
development and training (31%).
Figure 48. Reinvestment Sectors in China in 2024
图表 48. 2024年在华再投资领域
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in China in 2024, 45% state that the primary 中，45%表示销售、营销和业务拓展是未
area of investment is sales, marketing and 来一年的首要投资领域，其他重点投资领域包括研发
business development. Other key areas include （38%）、自动化和生产率提高（32%）和员工发展及
research and development (38%), automation 培训（31%）等。
and productivity development (32%), and staff
development and training (31%).
Figure 48. Reinvestment Sectors in China in 2024
图表 48. 2024年在华再投资领域
46
