Visit our Homepage

Organizer:

Speakers:

Zhou Zhou

21^st Century Media Group New Media Center Social Media and Interactive Department Director

              Rainer Ren

PR Newswire Southern China Sales Director

Wu Feiyue

Elephant Micro film Production Founder

Greely Liang

PR Newswire Content Operation& Media Product Director

Dear Members，

Join AmCham and PR Newswire Seminar on

与华南美国商会和美通社共同探讨：

The Changing Digital Landscape and Developing Trend of Corporate Communications

（Language: Chinese)

数字化变革下的企业传播新思维

(语言：中文）

14:00-17:00, January 19^th, 2016

AmCham Tower Suite 1801, Guangzhou International Sourcing Center

No.8 East Pazhou Avenue, Haizhu District

华南美国商会塔，海珠区琶洲大道东8号，广州国际采购中心1801室

FREE FOR MEMBER

LIMITED SEATS, AMCHAM MEMBER PRIORITY

会员免费

名额有限，会员优先

 Main focus:

l  How will the communication and branding strategy change based on the fact that “Audience is the key”?

   众ý时代：受众为王，传播方式和策略变化？

l  How to more effectively gain the audience’s attention?

   如何更有效获取受众关注？

l  How do companies deal with the changing media landscape and corporate communication trends?

   企业如何应对传播形态变化？

l  How to drive PR/marketing through telling better stories?

   如何以合适的方式有效讲述企业故事？

Schedule：

14:00-14:30 Registration and Networking 签到与交流

14:30- 15:30 Presentation by PR Newswire 美通社演��

15:30-16:30 Panel Discussion 圆桌讨论

16:30-17:00 Q&A and Conclusion 问答与结束

I am pleased to invite you to join the Seminar on The Changing Digital Landscape and Developing Trend of Corporate Communications.

According to the recent Pew Research Center report, we are facing two major issues about how people get media and where people get media, since the digital change has already brought subversion to the media environment. The media landscape is more personal, portable, participatory and pervasive due to new ways of communication. For our companies and professionals, how to efficiently improve the brand awareness and attract attention will become more complex and challenging.

See you there!

我很高兴能够再次邀请各λ参加本次关于“数字化变革下的企业传播新思维”研讨会！

美国皮尤研究中心最新发布新ý体研究报告提出，随着数字化变革给ý体环境带来的颠覆，我们正在面临两大问题，用户如何获得ý体（How）？ 用户在哪里获得ý体（Where）？随着新的传播形态和方式变化，ý体变得个人化、移动化、有参与性和无处不在。对于企业而言，品牌内容传播将会变得更加复杂和具有挑战性。如何更有效应对传播变化将是ÿ个企业在2016年的首要传播难题。

期待你的参与！

此致!

Harley Seyedin

哈利

President
The American Chamber of Commerce in South China
Vice Chairman, China Affairs
The Asia Pacific Council of American Chambers of Commerce

华南美国商会会长

美国商会亚太地区理事会中国事务副主席

For more information, please contact AmCham South China at (86-20) 8335-1476

更多资讯，请联系华南美国商会办公室，电话 (86-20) 8335-1476

Please complete the form and return it by email to events-a@amcham-southchina.org  before Jan 15 请填妥下列表格并在1月15日前发送至events-a@amcham-southchina.org 进行报名。

□I would like to join the seminar on The Changing Digital Landscape and Developing Trend of Corporate Communications on Jan. 19, 2016!

□我报名参加1月19日“数字化变革下的企业传播新思维”研讨会。

The American Chamber of Commerce in South China, 2016