Date: December 16^th , 2015( Wednesday)
Time: 14:00 - 16:30
Venue: Balcony, 2/F, China Hotel, Guangzhou

中国大酒店2¥逸致轩

广州市流花·122号

FREE OF CHARGE,

AMCHAM MEMBER PRIORITY

I am pleased to invite you to join our Seminar on Internet Intellectual Property Protection on December 16, 2015. Seminar will be held in China Hotel, A Marriott Hotel, Guangzhou.

Mainstream consumers shopping habits have changed with the rapid development of electronic commerce in recent years. Purchas through internet and Electric Business Platform (EBP) has become one of the main choices for consumers, companies and even government procurement. At the same time, the Internet trading environment has made the occurrence and spread of intellectual property infringement become more convenience and low cost; created more diversity tort mode; tort subjects moved from offline to online; fragmentation, decentralization of tort become traceless. Infringers take these advantages to make internet as the great platform for their fake products business, misleading the consumers; damage consumer rights, and also severely disrupted the rightful trading order; damage the sales of brand quality goods. How to make use of the Internet technology to layout Internet intellectual property rights (IPR) protection layout efficiently, break through the bottleneck of traditional IP protection services?

I am sure we all will have much to benefit from this event and I hope to see you there.

诚邀您参加?颐怯?2015年12月16日14：00在广州中国大酒店举办的关于互联网知识产权保护的研讨会。

近年来，随着电子商务的快速发展，主流消费者的购物习惯有很大的改变，通过电商平台购买商品成为消费者、企业、甚至政府采购的主要选择之一。同时，互联网使知识产权侵权行为的发生和传播更加便利和低成本，侵权模式更趋多样性，侵权主体从线下转移至线上，碎片化、分散化的侵权行为变得无迹可寻，也为造假、售假者提供了一个极佳的平台，冲击品牌客户的正品销售也严重扰乱了电商平台的正常交易秩序。如何利用互联网技术快速布局互联网知识产权保护，突破传统服务瓶颈？

相信此次讲座会让与会人都获益匪浅，静待您的莅临。

Harley Seyedin

President
The American Chamber of Commerce in South China
Vice Chairman, China Affairs
The Asia Pacific Council of American Chambers of Commerce