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Organizer:

Speaker:

Royce Shih

施振源

Vice President of Asia Pacific Sales and Marketing

PR Newswire Asia

美通社亚太地区销售和市场副总裁

Click here for bio.

Dear Members,

Join AmCham and PR Newswire Seminar on

与华南美国商会和美通社共同探讨：

Boost Your PR and Marketing

Through Content and Channels

如何通过内容及发布渠道

提升公关传播与营销效果

14:00-16:00, Mar. 25^th, Wednesday, 2015

3月25日 华南美国商会塔

AmCham Tower Suite 1801,

Guangzhou International Sourcing Center,

No.8 East Pazhou Avenue, Haizhu District

海珠区琶洲大道东8号广州国际采购中心1801室

FREE FOR MEMBER

RMB 50 FOR NON-MEMBER

LIMITED SEATS, AMCHAM MEMBER PRIORITY

会员免费，非会员须支付50元

名额有限，会员优先

Main focus:

●The changing media landscape and corporate communication trends.ý体变化、行业变化的情况

●Why Content is the Core Strategy in Your Integrated PR and Marketing Strategies. 内容是公关与营销的核心策略

●How to drive PR/Marketing through better content and channels in terms of B2B and B2C industries 如何策划并执行一个以内容为核心的传播案例（B2B、B2C）

●An overview of 7S Model and RESULTS model on ROI on corporate communication 企业传播的7S模型、衡量内容效果的RESULTS模型

Schedule：

14:00-14:30 Registration and Networking 签到与交流

14:45-15:30 Presentation by Mr. Royce Shih施振源先生演讲

15:30-16:00 Q&A and Conclusion 现场问答

I am pleased to invite you to join the Seminar on How to Boost Your PR and Marketing Through Content and Channels!

The media landscape is changing rapidly due to the fast growth of Internet and Mobile, so is PR and Marketing industry. The professionals are faced with multiple ways of efficiently improving the brand awareness and attracting attention. Among these, content is the key strategy. Why? How does one get the most use of company and community generated content in a short amount of time? How can we propel our blogs, news, and ideas to boost attention? PR Newswire’s VP of Asia-Pacific Sales & Marketing, Royce Shih, will introduces you to the importance of content and its impacts across B2B and B2C companies. Also share best practices and case studies through the adoption of multimedia and syndication.

See you there!

我很高兴能够再次邀请各λ参加本次关于“如何通过内容提升公关传播与营销效果”研讨会！

过去一两年由于互联网发展带来的剧烈的ý体变化，以及公关营销行业的快速发展，使得业界人士ÿ天面对无数的传播手段和工具。在运用整合传播的策略时，大部分业内人士的共识是，内容永远是公关与营销的核心策略。原因何在？内容及内容渠道是如何展现其强大生命力和影响力的？美通社亚太销售和市场副总裁施振源(Royce Shih)会与您探讨上述话题及其对B2B和B2C企业的影响，并通过案例来分享其中的最佳实践。

期待你的参与！

Harley Seyedin

哈利

President
The American Chamber of Commerce in South China
Vice Chairman, China Affairs
The Asia Pacific Council of American Chambers of Commerce

华南美国商会会长

美国商会亚太地区理事会中国事务副主席

赛德全球太平洋总裁

For more information, please contact AmCham South China at (86-20) 8335-1476

更多资讯，请联系华南美国商会办公室，电话 (86-20) 8335-1476

Please complete the form and return it by email to events-b@amcham-southchina.org before Mar.23rd.请填妥下列表格并在3月23日前发送至events-b@amcham-southchina.org 进行报名。

□I would like to join the seminar on Boost Your PR and Marketing Through Content and Channels on Mar. 25th, 2015!

□我报名参加3月25日“通过内容和发布途径提升公关传播与营销效果”研讨会。

The American Chamber of Commerce in South China, 2015