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Speaker:

 

 

Kai-Lung Hui

 

Associate Professor

Hong Kong University of Science and Technology

(Click to download Bio)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dear Members,

 

AmCham-HKUST Seminar on

The Impact of the Media on Consumer Behavior

 

14:30PM-17:30 PM, Wed, Mar 21st, 2012

   Salle Delacroix A,4F, Sofitel Guangzhou Sunrich

998 Guangzhou Da Dao Zhong, Tianhe District

广州圣丰索菲特酒店4楼德拉克洛瓦厅

天河区广州大道998号

 

FREE OF CHARGE, LIMITED SEATS

AMCHAM MEMBER ONLY

 

Topic covers:

l         Function of the media

l         Differences between media publicity and advertising

l         The impact of media publicity on consumer choice: evidence and experience

l         The impact of online social media

l         Choosing and structuring media publicity contents to increase consumer responses

 

 

 

Reference linkages:

Top 10 in the World for HKUST MBA and Business Research
Online application system for intake 2012 is now open!

Click to attend the information sessions and open classes in March

 

 

 

 

It is my pleasure to invite you to attend the seminar on the Impact of the Media on Consumer Behavior hosted by HKUST on Mar 21 in Guangzhou. This seminar will share with you the speaker’s research on information privacy and security, the impact of the media on consumer behavior, and social interaction.

 

His research has been published in scholarly journals including American Economic Review: Papers and Proceedings, Management Science, MIS Quarterly, and Journal of MIS, among others.

 

We welcome you join us at this seminar to listen and share your opinions.

 

See you there!

 

 

 

With best regards,

 

 

Harley Seyedin

 

President
The American Chamber of Commerce in South China
Vice Chairman, China Affairs
The Asia Pacific Council of American Chambers of Commerce

For more information, please contact

AmCham South China at (86-20) 8335-1476

or email events-b@amcham-southchina.org.

Please complete this form and return it by email to events-b@amcham-southchina.org or by fax to (86-20) 8332-1642 before Mar 19. Thank you!

□       The Impact of the Media on Consumer Behavior Seminar on Mar 21:

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The American Chamber of Commerce in South China, 2012